About Hyatt Place Hotel
Hyatt Place™ Champaign is the Official Hotel Partner of Fighting Illini Athletics, located in downtown Champaign and minutes from the University of Illinois Urbana-Champaign. Within a two block radius, guests will find an eclectic dining scene with over 36 restaurants with distinctive twists on worldly cuisine.
We created and integrated campaign for Hyatt Place Campaign to introduce the iconic brand to the community spark a conversation about alumni network show support in Illini spirit market to college student parents advertise to business travelers
Developed multiple channels to acquire cutomers
Customized marketing content to target customer profiles
Using cross-promotion, we built a strong initial fan base
Connected over 30+ relevant partners for the client
Increased hotel subscribers 300% within 3 months