Mints

According to Dunnhumby, people nowadays like to stay away from traditions and find new ways to spend their holidays, i.e, more time with friends instead of families, and more time to use social media tools to prepare and share their holidays. Millennials, if you’re feeling panic as the holidays are approaching, either with or without family members, here are some tips to help you survive.

1.Keep the focus off yourself

surviceholiday-keep-focus-off-yourself

If you are tired of being asked too many questions and need to somehow be invisible at a big family dinner, just bring a chatty date and let him/her do all the talking. If you can’t find a date, bring up other family members to deter the conversation from yourself. Also, drinking plenty will allow you to excuse yourself from the table and conversation often.

 

 

 

2. D.I.Y gifts

surviveholiday-DIY-gifts

Isn’t it sweet to D.I.Y. a gift for your significant others and give them a special handmade surprise? Not only will you get brownie points for taking the time to hand make a gift but D.I.Y. gifts can be surprisingly cheap. Not that creative to come up with an idea; that’s why there’s Pinterest. Even less creative; that’s why there’s Etsy!

 

 

3.Don’t bring up politics

surviveholiday-no-politics

No matter whom you are going to spend the holiday with, friends or relatives, try to avoid the “president” talk. You never know if you have different points of view and you don’t want to ruin the conversation or spend hours arguing in circles.

 

 

4. Know everyone else is going through the same thing

surviveholiday-bad-day

You’ll probably spend a good amount of time on social media during the holidays. You’ll see photos of your friends enjoy their vacations with their families. Just remember that social media is often a lie and they are just as miserable as you. Even if they’re not, just believing they are will help ease your pain and suffering.

 

 

5. family is always the best holiday gift

surviveholiday-family

Lastly, hanging out with friends is cool, but being with family is always the best. Whether you are going through good or bad times, share them with your family at dinner night and get a hug. They are the ones that will make us feel loved.

There IS such thing as the (statistically) best online profile picture! According to eHarmony and match.com data, here is what an ideal online profile picture should look like for men in 2016.

  • PICTURE OF YOU DOING SOMETHING INTERESTING (PREFERABLY OUTDOOR AND MANLY)
    + 50%

    Do you have pictures from your last time rock climbing trip, or playing guitar on an open mic? It’s time to put them to good use. A picture of an active YOU is proven to increase response rate by 50% because people are interested in interesting people.full-body-online-dating-website-300x225_copy_360

    What does that mean in design?

    When creating a web page or any advertisement, you need to consider the BIG IDEA first. Is it engaging to my audience?  The idea should communicate a positive and an inviting emotion to inspire viewers to act.

  • PICTURES OF YOU WITH FRIENDS
    + 35%

    Skip the selfies, data shows you can get a higher response rate if your friends are included in the pictures. Researchers show having a group picture with  friends can build up your social capital.pictures_of_you_with_friends_360

    What does that mean in design?

    In digital marketing, we can’t just share pictures of our best friends, but we can share testimonials from previous customers. Genuine testimonials build trust quicker than any witty slogans because they are acting as a social proof for your brand.

  • PICTURE OF YOU IN FULL-LENGTH
    +25%

    A full-length picture of you can send a positive signal to your potential matches; letting them know you are authentic and confident. That’s it. That wasn’t so hard right guys?picture_of_you_in_full-length_360

    What does that mean in design?

    Shoppers appreciate authenticity and transparency of your brand. Just like a full-length picture, share behind-the-scene information in your social media, and don’t be shy to give customers a sense of who you are on the about us page.

  • CREATE SOME DISTANCE BETWEEN YOU AND THE VIEWERS
    +25%

    This one is tricky, research shows that men looking away from the camera and don’t display a smile get more response. This look is perceived as confident and pride, which is an attractive trait for many.OLYMPUS DIGITAL CAMERA

    What does that mean in design?

    As a brand, you can’t just “look away”. However, what this tells us is confidence is coming from within (aka, the brand value), and not any fancy graphics. Don’t be afraid to let the consumers know when you are not a good fit for them. This not only signals you are authentic and not willing to compromise the brand principle just to make a sale.

  • so_what_360

    So What?

    So if someone is taking a picture of you playing guitar on the edge of a cliff while 3 of your friends are standing next to you and one of the “wild-side” you suddenly decided do show off your cliff diving skill, you better make sure you look away from the camera!

     

tinder website design.gif
Now that you have learned something about online dating profile picture and web design.
What will you do next?

If you ever tried to select a shared hosting providers , you will know it is almost impossible to know which one is right for you.  In this post, we want to look at 3 of the most important things when it comes to hosting, uptime, customer service response time, and cost.  I am writing solely based on our experience working with some of the most popular hosting companies on the internet for the past 5 years.

Since Fresh Design Studio also offers managed hosting packages for our clients, I won’t make any comparison between packages and others. I don’t think that’s fair coming from me. You learn about Fresh Hosting Package here

Assemble the tributes:

  • BLUEHOST
    www.bluehost.com
  • HOSTGATOR
    www.hostgator.com
  • GODADDY WEB HOSTING
    www.GoDaddy.com
  • SITE5 WEB HOSTING
    www.Site5.com
  • SITEGROUND WEB HOSTING
    www.SiteGround.com

1. HOSTING UPTIME

 

 

  • Bluehost 95%
  • Hostgator 98%
  • GODADDY WEB HOSTING 93%
  • SITE5 WEB HOSTING 85%
  • SITEGROUND WEB HOSTING 97%

 

Anywhere you look, these hosting providers will claim a 99% uptime. While in reality is not that far off, but it is almost never 99% uptime.  In our agency we use uptime monitor tool to track all our websites uptime, it alerts our team if there is any website downtime. The chart you see above is a collection of data from the past 12 months. Obviously, it’s a small sample, but we certainly had the most trouble with Site5 here.

2. CUSTOMER SERVICE RESPONSE TIME

Customer support live chat wait time

  • Bluehost: 15 Minutes
  • Hostgator: 12 Minutes
  • GoDaddy: 24 Minutes
  • Site5: 55 Minutes
  • SiteGround: 6 Minutes

When your website is down, you need a quick response from your host provider. Ideally, we want to track the effectiveness of each hosting tech resolving the same problems. Too bad for you, we don’t have that data. The next closest thing we have is how quickly you can expect to chat with someone in technical support about your problem. Not sales people, but someone from server tech.

In this round Site5 again lagged behind by a wide margin, while Siteground continues the lead.

3. HOSTING COST

  • Bluehost: $3.45/mo
  • HostGator: $5.59/mo
  • GoDaddy: $5.59/mo
  • Site5: $4.95/mo
  • SiteGround: $3.95/mo

These discount hosting providers usually won’t break your bank. However, as you scale up things will get expensive very quickly. We are comparing the most basic plan, that is the cheapest shared hosting packages these companies offer. Bluehost does seem to have the lowest price. However, look out for catches. Bluehost low price has an expiration date. Also, SiteGround most basic package has greatly limited storage (10GB) and can only support one website. I will call this round even between Bluehost and SiteGround.

CONCLUSION

Keep in mind, the hosting experience is not consistent even with the same hosting providers. Here at Fresh Design Studio, we have built and launched over 200 websites in the past 5 years. The goods, the bads, and the terribles we have seen them all in hosting providers.

FROM OUR EXPERIENCE,  THE WINNER IS SITEGROUND.

You may think the lower your bounce rate is, the better your website is doing.

This is NOT true.

According to our best friend, Hubspot, “your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website.” — in other words, they came, they puked, they left.

The general way of thinking is that if visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly. Sure, we all want our visitors to hang out on the website as long as possible, but an extremely low bounce rate indicates that either your Google Analytics installation is broken, or you are not attracting new visitors.

As a rule of thumb, a bounce rate in the range of 30 to 40 percent is excellent, 41 to 55 percent is roughly average, 56 to 70 is a most likely too high but may not keep you up at night. Anything over 70 percent is disappointing and it should be an alert.

There is no such thing like a perfect bounce rate, but benchmarks are helpful, perhaps even vital. Benchmarks are different for each type of websites as well, because we do not want our visitors to do the exact same thing on each page.

For content websites, a bounce rate from 40 to 60 percent is right around average, 30 to 50 percent is typical for a good lead generation page. Blogs are likely to have a higher bounce rate in the ranges of 70 to 90 percent; a much more valuable benchmark would be duration on the page.

Great news is QuickSprout has created a great infographic that helps explain benchmark industry averages for bounce rate. Check out how your site stacks up with the benchmarks below, or click on the graph for more useful tools that QuickSprout has offered.

So how’s your website doing? Are you doing better than your peers? That’s awesome! Not that good? It’s okay. We got you!

3 quick steps to reduce your website bounce rate:

    1. Attract the right visitors
      • Be clear about your intentions at different steps in buyer’s journey
      • Use the right keywords to match your content
      • Create landing pages with unique content and keywords
    2. Speed up page load time
      • Use little or no self-loading multimedia content
      • Set external links to open in new browser windows/tabs
    3. Enhance user experience
      • Make your messages clear and defined with the right headers, sub-headers and content
      • Use well-organized, responsive layouts to make your content digestible
      • Include a clear call-to-action and obvious next step instruction
      • Provide responsive links to relevant content on your website

 

 

Have FDS audit and enhance your website for FREE!

In marketing and advertising, the heart of any campaigns is the lead generation engine. This engine is designed to convert web traffic into leads, or sales. This engine is often a website or a landing page with a call-to-action. The creative goes into designing highly effective web page starts before even the visitors read your sale pitch.

According to Robert Cialdini, the author of PRE-SUASION. We often unconsciously influenced by the environment surrounds us. This translates nicely to website design. A study documented in PRE-SUASION found that if an online mattress store website included clouds in the background design, shoppers are more likely value comfort over price. Therefore, they tend to purchase more expensive mattresses than they would have .

Yes, you heard it right. Tastefully including images of clouds on the website background has been proven to increase average order amount for online mattress stores.

Before you including pictures of clouds to all your pages. There are more to it. When it comes to selecting the right photo on your website, answer the following questions first

  • DOES THE IMAGE MATCH WITH THE OVERALL DESIGN STYLE?
    If your website is designed with modern, minimal and spacious look, adding a cartoony artwork can destroy the entire brand experience.
  • DOES THE ARTWORK COMMUNICATE THE SAME BRAND PERSONA?
    Let’s say your brand is building on value and competitive pricing. Then, having a luxury lifestyle background image can come off as disingenuous.
  • DO PEOPLE IN YOUR ARTWORK LOOK LIKE YOUR TARGET MARKET?
    If people can picture themselves using your products, they are more likely to buy.
  • DO YOU HAVE THE RIGHT TO USE THE ARTWORK?
    If you didn’t purchase of picture from a credible source or you didn’t take the picture yourself, chances are you won’t be able to use the artwork for commercial purposes. You should double check before posting on your websites.

The right artwork for your website set the right tone for your sale pitch. Now that you learn a thing or two about picking artwork, the next time you visit another online store website take a look at what others to get you to buy more on their stores

(CHICAGO,IL, July 31, 2013) – After a refreshing break, recharge and spark of growth, the boutique digital advertising and marketing agency, Fresh Design Studio, reignites their business with a fresh new launch.

Once a firm of three people, Fresh Design Studio (FDS) boldly strides into the realm of big data with a brand new look. The agency has added new search features, a weekly blog and a 100% responsive web interface suitable for smart phones and tablets. Creative Director Anson Wu expresses his excitement about the new website, “It’s good to practice what you preach.” Wu prides his firm in providing intuitive design and fresh creative perspectives for various industries. Marcus McGlory, Director of New Business Development, is enthusiastic about the website, “From a programming aspect, the world is leaning toward a more realistic exchange between real life and virtual connections. For us at FDS, we believe we should be in the flow and also leading the charge with the new technologies that are being presented. It’s our mission to recognize how they can be used for our clients in the most efficient and profitable ways.”

Conveniently located in the Monadnock building on Jackson Boulevard and Dearborn Street, neighbors have flocked to FDS for their design and web development needs. FDS is one of the agencies igniting this service for businesses locally, regionally and overseas. After taking clients such as West Coast Defender, American Medical Spa and University of Illinois at Urbana Champaign, Art Director Nana Freduah comments on client interaction, saying, “With the emergence of mobile as a major strategy for our clients, we have learned how to engage users in a modern and forward thinking way.” It is only a matter of months until all competitive websites have mobile capability.

The agency intends to attract more clients and talent during their re-launch and has already expanded their business by eight designers and analysts. Recent partnerships with Chicago-based organizations have helped FDS carve their name in the competitive market. Good luck to the boutique agency as they refresh and soar into the Fall 2013 season.

 

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