Building your own brand
Many would like to think real estate deals are just about the numbers and “cold” facts. This can’t be further from the truth. For many, real estate investment is as emotional as it’s logical. You should find a way to differentiate yourself from all other developers, agents, or firms out there. Stop trying to please everyone. Your brand persona should be engaging and consistent with your way of work. Are you the tech-oriented developers that attract millennial investors or you are the wholesome family agent who always look out for family buyers? Find your inner child and make it fun.
Work on your business
If you don’t have a dedicated team of marketers, you might get lost into the day to day operation. That means your marketing might suffers so will your sales. You can setup up at least half a day per week, where you just work on your marketing and lead generation. You can spend half of that time looking through current lead generation channels, and the other half goes to developing lead generation new channels. Are you posting on enough places or are the listing attractive enough? Do you have a blog that help you rank high on the SEO? There is always something new to grow your business.
Go digital or go home
This should almost be a requirement. Digital marketing should be the center of your real estate marketing. Word of mouth could get you started, but digital marketing is much more scalable. Are you tapping into social media got a youtube channels? With digital marketing, you can shift your priority from reach to effectiveness. Don’t know what to do for digital? Just google your competitors, you will see where your local competitors are heading.
Aim aim and aim again, then fire
With today’s technology, it’s almost too easy to reach any target market if you have the right profile. The difficulty step choosing the right target market. If your resource is limited, you should choose the segment that has the highest chance of purchasing from you. Also think about who are the people your competitors are not targeting. It’s much easier to swim in a blue ocean.
Invest back into the business
To continually grow a business, it needs constant refresh and innovation. To get to the next level for your real estate company, you should look for professionals who are specialized in real estate marketing. When hiring a real estate marketing firm, make sure you consider the following
- Are they familiar with the real estate market?
- Do they have the talents to support my marketing continuously
- Do they have quick response time and quality work to meet my standard?
- Is their pricing clear and reasonable?
- Are they currently helping my direct competitors?
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