According to Dunnhumby, people nowadays like to stay away from traditions and find new ways to spend their holidays, i.e, more time with friends instead of families, and more time to use social media tools to prepare and share their holidays. Millennials, if you’re feeling panic as the holidays are approaching, either with or without family members, here are some tips to help you survive.

1.Keep the focus off yourself


If you are tired of being asked too many questions and need to somehow be invisible at a big family dinner, just bring a chatty date and let him/her do all the talking. If you can’t find a date, bring up other family members to deter the conversation from yourself. Also, drinking plenty will allow you to excuse yourself from the table and conversation often.




2. D.I.Y gifts


Isn’t it sweet to D.I.Y. a gift for your significant others and give them a special handmade surprise? Not only will you get brownie points for taking the time to hand make a gift but D.I.Y. gifts can be surprisingly cheap. Not that creative to come up with an idea; that’s why there’s Pinterest. Even less creative; that’s why there’s Etsy!



3.Don’t bring up politics


No matter whom you are going to spend the holiday with, friends or relatives, try to avoid the “president” talk. You never know if you have different points of view and you don’t want to ruin the conversation or spend hours arguing in circles.



4. Know everyone else is going through the same thing


You’ll probably spend a good amount of time on social media during the holidays. You’ll see photos of your friends enjoy their vacations with their families. Just remember that social media is often a lie and they are just as miserable as you. Even if they’re not, just believing they are will help ease your pain and suffering.



5. family is always the best holiday gift


Lastly, hanging out with friends is cool, but being with family is always the best. Whether you are going through good or bad times, share them with your family at dinner night and get a hug. They are the ones that will make us feel loved.

There IS such thing as the (statistically) best online profile picture! According to eHarmony and data, here is what an ideal online profile picture should look like for men in 2016.

    + 50%

    Do you have pictures from your last time rock climbing trip, or playing guitar on an open mic? It’s time to put them to good use. A picture of an active YOU is proven to increase response rate by 50% because people are interested in interesting people.full-body-online-dating-website-300x225_copy_360

    What does that mean in design?

    When creating a web page or any advertisement, you need to consider the BIG IDEA first. Is it engaging to my audience?  The idea should communicate a positive and an inviting emotion to inspire viewers to act.

    + 35%

    Skip the selfies, data shows you can get a higher response rate if your friends are included in the pictures. Researchers show having a group picture with  friends can build up your social capital.pictures_of_you_with_friends_360

    What does that mean in design?

    In digital marketing, we can’t just share pictures of our best friends, but we can share testimonials from previous customers. Genuine testimonials build trust quicker than any witty slogans because they are acting as a social proof for your brand.


    A full-length picture of you can send a positive signal to your potential matches; letting them know you are authentic and confident. That’s it. That wasn’t so hard right guys?picture_of_you_in_full-length_360

    What does that mean in design?

    Shoppers appreciate authenticity and transparency of your brand. Just like a full-length picture, share behind-the-scene information in your social media, and don’t be shy to give customers a sense of who you are on the about us page.


    This one is tricky, research shows that men looking away from the camera and don’t display a smile get more response. This look is perceived as confident and pride, which is an attractive trait for many.OLYMPUS DIGITAL CAMERA

    What does that mean in design?

    As a brand, you can’t just “look away”. However, what this tells us is confidence is coming from within (aka, the brand value), and not any fancy graphics. Don’t be afraid to let the consumers know when you are not a good fit for them. This not only signals you are authentic and not willing to compromise the brand principle just to make a sale.

  • so_what_360

    So What?

    So if someone is taking a picture of you playing guitar on the edge of a cliff while 3 of your friends are standing next to you and one of the “wild-side” you suddenly decided do show off your cliff diving skill, you better make sure you look away from the camera!


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Now that you have learned something about online dating profile picture and web design.
What will you do next?

In marketing and advertising, the heart of any campaigns is the lead generation engine. This engine is designed to convert web traffic into leads, or sales. This engine is often a website or a landing page with a call-to-action. The creative goes into designing highly effective web page starts before even the visitors read your sale pitch.

According to Robert Cialdini, the author of PRE-SUASION. We often unconsciously influenced by the environment surrounds us. This translates nicely to website design. A study documented in PRE-SUASION found that if an online mattress store website included clouds in the background design, shoppers are more likely value comfort over price. Therefore, they tend to purchase more expensive mattresses than they would have .

Yes, you heard it right. Tastefully including images of clouds on the website background has been proven to increase average order amount for online mattress stores.

Before you including pictures of clouds to all your pages. There are more to it. When it comes to selecting the right photo on your website, answer the following questions first

    If your website is designed with modern, minimal and spacious look, adding a cartoony artwork can destroy the entire brand experience.
    Let’s say your brand is building on value and competitive pricing. Then, having a luxury lifestyle background image can come off as disingenuous.
    If people can picture themselves using your products, they are more likely to buy.
    If you didn’t purchase of picture from a credible source or you didn’t take the picture yourself, chances are you won’t be able to use the artwork for commercial purposes. You should double check before posting on your websites.

The right artwork for your website set the right tone for your sale pitch. Now that you learn a thing or two about picking artwork, the next time you visit another online store website take a look at what others to get you to buy more on their stores

(CHICAGO,IL, July 31, 2013) – After a refreshing break, recharge and spark of growth, the boutique digital advertising and marketing agency, Fresh Design Studio, reignites their business with a fresh new launch.

Once a firm of three people, Fresh Design Studio (FDS) boldly strides into the realm of big data with a brand new look. The agency has added new search features, a weekly blog and a 100% responsive web interface suitable for smart phones and tablets. Creative Director Anson Wu expresses his excitement about the new website, “It’s good to practice what you preach.” Wu prides his firm in providing intuitive design and fresh creative perspectives for various industries. Marcus McGlory, Director of New Business Development, is enthusiastic about the website, “From a programming aspect, the world is leaning toward a more realistic exchange between real life and virtual connections. For us at FDS, we believe we should be in the flow and also leading the charge with the new technologies that are being presented. It’s our mission to recognize how they can be used for our clients in the most efficient and profitable ways.”

Conveniently located in the Monadnock building on Jackson Boulevard and Dearborn Street, neighbors have flocked to FDS for their design and web development needs. FDS is one of the agencies igniting this service for businesses locally, regionally and overseas. After taking clients such as West Coast Defender, American Medical Spa and University of Illinois at Urbana Champaign, Art Director Nana Freduah comments on client interaction, saying, “With the emergence of mobile as a major strategy for our clients, we have learned how to engage users in a modern and forward thinking way.” It is only a matter of months until all competitive websites have mobile capability.

The agency intends to attract more clients and talent during their re-launch and has already expanded their business by eight designers and analysts. Recent partnerships with Chicago-based organizations have helped FDS carve their name in the competitive market. Good luck to the boutique agency as they refresh and soar into the Fall 2013 season.



(CHICAGO, IL, July 2, 2013) – Fresh Design Studio, a digital agency based in Chicago, has recently partnered with American Medical Spa. Also known as AmSpa, the company is an organization that assists practitioners interested in building their own med spa practice by providing resources to promote safety and profitability. “The information and regulations for the industry are scattered.” says Anson Wu, Creative Director of Fresh Design Studio, which aims to brand the information and make it intuitively available for AmSpa’s members.

Fitted with an online industry job board and discounts for staff training, AmSpa was able to harness and organize the information holistically while Fresh Design Studio placed the information online for simple navigation. AmSpa offers different levels of membership on a geographic scale. According to Wu, “We [at Fresh Design Studio] believe in their [American Medical Spa Association] mission and potential in this industry.” The partnership should make digital management easier for AmSpa as they venture to amplify a burgeoning industry that faces growing demand.

Fresh Design Studio does it again amidst their partnership with the American Medical Spa Association. The newly designed website has attracted valuable AmSpa members and even more clients for Fresh Design Studio.

To access the AmSpa website, go to and for more information visit To connect via Facebook, visit

About Fresh Design Studio

FDS provides a unique comprehension of advertising and marketing logic informed by intuitive creative thinking and behavioral economics. We aim to create materials that influence your audience and further your mission, not pretty pictures in an awards annual. We use our strategic communications knowhow and strong design sense to create a result that is so much more than a handsome website. Our experience in project management and implementation ensures that we will sweat the details and produce a website that exceeds expectations and instills delight in your audience.


If you would like more information about this topic, or to speak with either Fresh Design Studio or American Medical Spa, please call Anson Wu at (312) 880-9337.