What is a brand story?
Give it to you straight. A brand story is the most effective way communicate your company value to customers. A good brand story must contain 3 elements: authenticity, novelty, and personality.
Core message and target audience
You need to decide on your arrow and target before you start pulling back the bow. Before crafting your story, you have to clear what is the take away lesson and who should be listening.
Venture out to uncharted territory
An engaging story should always keep the audience guessing. A me-too brand story means you are running a me-too business.
The divine power
Life is full of surprises, how does your journey takes an unexpected turn when everything falling apart. These turning points mark the climates of a story
Help your audience see themselves in your story
Describe one or multiple of the five senses as you are composing the brand story. This gives emotional path for your audience to follow
Civilization is built on stories that shared the same value. You can embed an incentive inside the story to promote further sharing.