There can be no doubt that having a website today is a must. Doesn’t matter what sort of business you are, a website is not something you can do without. But it’s become pretty obvious to most that having a website is must. Where everything falls to pieces is in what that translates into. Some folks will go get a blog on one of the popular blogging platforms and call that their website. Others will put up a brochure website made up of static HTML files and call that their website. Now, there’s nothing wrong with that. It’s just that it’s not enough for today’s web users. Today’s web users want dynamic websites that are fast, simple, beautiful, responsive and that have content that goes straight to the point. They need a website that delights, informs and empowers them. Sounds like a tall order, right? Well, not for us. We’ve been building such websites for years and we have a trove of clients that can testify to our web design and development chops. We craft the right strategy for your website, deliver a succinct and compelling message that is both delightful and engaging and use the best tools to meet your need in creating a perfect-looking and functioning website. We are a one-stop-shop so everything gets done in-house: strategy, design, development, content, SEO, the whole nine yards. Having a great website means you now have a powerful marketing tool to reach wider markets and tell even more compelling stories to your audiences.

1. The first step is discovery. We sit down with you and understand all that you hope and expect the website to achieve. This is a needs analysis meeting and what we take out of it is what will drive the entire development process. We also take time to look at and understand your current brand identity and website.

2. In the next step, we convert those needs into actionable goals and objectives. For instance, you may need a mobile-ready website, which translates into a goal item that states the website must have a responsive feature.

3. The projection phase kicks off with us putting together the technical brief for our designers and developers.

4. The next prototyping phase involves designing all the artwork that will go into the website. This manifests in the form of wireframes and PSD files.

5. Once you are happy with the artwork, we hunker down to the actual programming of the website. We tend to favor doing this using WordPress although we can do the same with any other mainstream platform of your choosing.

6. We launch the private beta version of the website for your perusal, feedback and critique. This is followed by additional development work to iron out any kinks identified.

7. The website goes live and we track and evaluate its performance periodically for quality control purposes.

Fresh Design has high pedigree developers and designers reflected in the high professional standards for usability, functionality, and aesthetics in the websites we design and build. Outcomes that are always geared towards one point, to meet the unique needs of your organization. Call us today on 312.880.9337 or email us at [email protected] to find out how we can transform your website into a profitable asset within your organization.