How many times your creative directors have told you to be MORE creative, like, to think outside of the box?
Creativity isn’t just all outside-of-box thinking; it involves a lot of counter logic thinking. For example, human face should be more or less oval. But in Picasso’s paintings, they are square, triangle, or even in irregular shapes. That was creative. In this case, creativity is abnormality. Creativity is also about originality. So if you tried to draw human faces in strange shapes, you might be called a copycat. In the design industry, plagiarism is a big NO-NO.
So how do you get new ideas? Here are three few tips we want to share with you.
1. Brainstorm Till You Can’t
Brainstorming is the thinking of solutions. The whole point is to get you come up with solutions to your subjects. Start with very basic and obvious answers that even a three-year-old would know. And, then gradually, you let your brain fun wild as if a cheetah set free in a chicken farm. So wild. So free.
You can brainstorm alone, or with other people. Record your thoughts via a preferable method. Some people like to draw on papers. Or you can go electronic. At the end, you will be able to see how far you have gone from that basic and obvious solution. It’s the path to creativity.
2. Know Your Limits and Work Beyond It
Limits means more than your understanding of your own capabilities. It also require you to be willing to learn and adapt new skills, techniques and
culture. It’s never too late to learn. Try something new. Try something you didn’t think you were good at. Try something different. Designers get known for their own style. However, within each unique style, new elements could be added in.
Some clients are very specific and know what they want. But for you, the designer, creator and artist, it doesn’t hurt to try to play with multiple elements and style. As it works out well, you would create a masterpiece to be remembered.
Google designs different logo according to special holidays, memorials, culture everyday. So it keeps everyone curious about what the next one would be. They have combine different elements. Initially, it was image. In the past few years, it has become more interactive with Internet users.
3. Refine Your Ideas and Skills
Creation of your design and product isn’t the last step. It’s refinement that perfects and completes it, just as a good writer need a good editor.
Dear friend, practice makes perfect. At the end, your experiences in creating is the key to success. Keep learning, keep trying.
If you have any questions, please feel free to contact us! We’d be more than happy to learn about you and share our stories.