Brands can use social media sites like Facebook, Twitter, and Instagram to generate leads for their business.
Reasons to Use Social Media for Lead Generation
Social media lead generation can be cost effective and efficient. In the US, the average CPC of Facebook Ads in 2016 was less than 30 cents. Companies can also have continual interactions with their followers or potential consumers on social media. Social media can also have a huge impact on purchases. For example, according to a poll in 2015, Facebook influenced over 50% of purchases made online as well as offline. Social media also influences a little less than 50% of millennials according to a review in 2016.
Social Media Lead Generation Tactics
First, it’s key to pick the right social media channel. There are dozens of social media channels, but not all of them are going to be right for your business or effective.
It’s also important to actively engage with people as often as you post content. You can do so by responding to comments or questions on your social media page.
In order to generate a sizable amount of leads on Facebook and to reach a large audience, you can create paid ads. It would be beneficial to customize your ads to target specific audiences. Through social media ads, you can target individuals based on a variety of factors. For example, Twitter lets you target followers of relevant or related pages to reach people who would be interested in your brand. Twitter also allows you to target individuals based on their interests, behaviors, tweets, geography, and more. Facebook also allows you to target individuals based on their interests, behaviors, demographics, etc.
Providing calls to action on social media posts are also important in order to generate leads. Followers might not know you want them to do something or take action from your social media posts.
It also might be beneficial to check to see what time your audience are most likely to be on social media in order to decide what time to post content or generate ads.
For Facebook, you can also connect with individuals beyond your page by joining groups. This can help you reach people who currently don’t interact with your page, but might be interested in your brand.
There are many effective methods you can take to generate leads through social media. If you want help with your social media account, reach out to Fresh Design Studio through our social media page.