PPC Millennials lead generation is getting increasingly promising for advertising since Millennials have increasing use of digital technologies and online communication. Here are several sweet tips to generate leads from Millennials by PPC.
PPC Millennials lead generation by Geo-targeting advertisements
One in five millennials is no longer using a desktop to go online, relying on a mobile phone or tablet instead. What’s the significant difference between those two? Obviously, a mobile phone is more portable. People could bring it with them wherever they go and check it whenever they want. That’s to say, a mobile phone could help us identify visitors’ locations when they search us and group them accordingly. So why not create mobile-specific ad groups to use Geo-targeting for our PPC millennials lead generation campaigns? It would bring our online advertisements to right visitors according to their locations and improve the CTR for sure. For example, we are running luggage transport business at international airports in major cities. We would target our online advertisements on people searching luggage transport service on mobile phones around those airports. That’s a perfect match for both parties.
Offer something meets Millennials’ values and needs
Millennials are no longer like their baby boomer parents. They have their own values and perspectives towards the world. PPC millennials lead generation needs brand new strategies to reach millennials. We could start from the landing page, a place millennial visitors leave their personal information to gain free offers from us. What we offer here should reflect what they care the most: let’s say the difficulty in job searching. Following the example above, as a business owner providing luggage transport service, we could offer visitors a guide on how to control the luggage weight by saying, “Our new millennial employees this year come up with some fantastic ideas to help your luggage lose weight!” Millennials would treat your company not only helpful but also employment-friendly, therefore more easily to get interested in your business.
Going social and getting connected with millennials
Social media is a close friend of millennials. Over 60% of millennials stay up to date on brands through social media platforms. More than half of millennials report social reviews posted online to influence their purchase decisions. Social media help you keep in touch with millennials, so definitely add all your social accounts on the thank-you page of PPC millennials lead generation. Managing those accounts are even more important. Creating customer loyalty programs or inclusive communities based on brand could be a possible winning strategy. Millennials feel connected to each other besides the brand are more likely to develop close relationships with the brand, so you are more likely to turn leads into real customers.
Do you want to know more about PPC millennials lead generation? Fresh Design Studio is always here waiting for you!