You would imagine that everyone would now be aware that website design and a strong online presence is now an essential part of any business.
The reality is, though, that if you look at certain parts of the United States, and even break it down by city, you will see that there are some that are still lagging behind others in terms of website design and e-commerce. One area where this seems to be especially true is in the Midwest, with Chicago website design falling far behind the giants like New York and San Francisco. This is a situation that needs to change of businesses in that area are going to be able to compete in the online world with those in the cities that are more digitally aware.
It’s tough to really pinpoint why such a gap would exist, but whatever the reasons, business owners need to understand that the conscious act of not having a website can seriously affect their bottom line. This is even true for those businesses that do not sell online, many of whom probably feel that they are doing just fine with their brick and mortar office. The reality is that the lack of an online presence will eventually catch up to them in one way or another.
The question that needs to be asked at this point concerns why a website is so essential for a business that does not sell over the internet. The answer is actually very straightforward and is actually staring us all in the face every day. The number of people that access the internet via a smartphone, tablet, or other mobile device is continually on the rise. That is important because it has now become the number one way in which people research and find out about products and services that they are interested in.
Search engines like Google have replaced the Yellow Pages and other traditional venues where businesses were usually found. If you have not adopted a Chicago Website Design and are relying on people finding your business using the old methods, you could potentially be lining the pockets of your competitors with gold. Even if they did find you that way, how would they find out all they need to know about your business outside of your office hours? Think of your website as the receptionist who is on call 24/7/365 and who knows all there is to know about what you provide.
If you do have a business that sells physical products, why would you not make them available online? Imagine being able to sell your goods around the clock without having to pay anything but the cost of your e-commerce website design and hosting in order to do so. Having a website opens up all kinds of different opportunities and also allows you to develop better relationships with your customers. If you are still behind the times and without a website for your business, you are actually doing a disservice to the customers that you serve.