The use of mobile gadgets has been increasing, and in 2014 mobile searches are expected to surpass desktop searches. Studies show that 67% of internet users are more likely to access the web and make purchases through their mobile devices. This is where responsive websites come in. A responsive web design is SEO and mobile friendly. A business’ target market, the purpose of the site, and SEO needs determine whether it should be responsive or not. Responsive web designs are currently trending and are here to stay. Here are the 3 reasons why this type of web design is the preferred choice for many. Responsive web designs are:
Responsive web design is recommended by Google. Google considers this kind of web design the best practice in the industry. Websites that are responsive have a single URL and HTML code, making it easy for the search engine spiders to crawl and index the pages in the site for ranking in search queries. It is also easier for internet users to interact with responsive sites, share its content, and even link to the pages. This improves the users’ experience while browsing the specific site that is responsive.
Access from Different Platforms or Devices
Another reason for the trending of responsive websites is the fact they can be accessed from any platform or device irrespective of type or screen size. This enhances user experience because anyone trying to access the site from any device will do so successfully. Whether one is browsing from a PC or mobile device, the website is configured accordingly to fit onto their screen size.
Ease of Management
Responsive websites are two-in-one, making it easier to manage and run marketing campaigns because only one website with one URL is dealt with.