Opening Minds Conference – Wisconsin Branch

Chicago Metro AEYC

The Chicago Metropolitan Association for the Education of Young Children (Chicago Metro AEYC) is the local affiliate of the National Association for the Education of Young Children (NAEYC), the largest and most influential advocate in early care and education in the United States, with 80,000 members worldwide. Since 1926, Chicago Metro AEYC has been providing professional development to early childhood professionals.

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Creative Thinking

With the annual childhood education conference approaching, it was important for Chicago Metro AEYC to transport parents, teachers and children to the largest conference in the Midwest.  To reach a diverse audience, we launched a unique and integrated campaign.  By bringing together various channels of communications, we executed the campaign in a way that spread the conference power across stateliness.

Production & Execution
  • We were able to activate current and prospective members through a carefully orchestrated email campaign. In doing so, we increased web traffic by 135%.
  • Our team successfully received a Google Grant and rolled out a medium-sized AdWord campaign to continue to capture the target audience through the digital landscape.
Results & Deliverables
  • Website Development (via Joomla)
  • Search Engine Optimization
  • Search Engine Marketing
  • Direct Mail

Other Works