Mints

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Top 10 must-see lists for Chicago Summer 2015

Summer is just around the, and our very own Chicago, “The Windy City” has much to offer. There are tons of things you can see, do and experience here, in Chicagoland, to make your visit one of the most memorable ones.

In an attempt to ensure you get it all covered, we’ve put together a list of websites and articles that’ll definitely be your personal guide to help you get around.

  • Ten cool things to do in Chicago in June

    Pilsen Food Truck Social

    Pilsen Food Truck Social

    The second web page on our list also features some of the best things you can do in Chicago for the summer. However, it’s a lot more crisp and informative. Indeed, less is more these days.

  • The Top Five Things to Do in Chicago This Week

    The Chicago Gospel Festival comes to Millennium Park this weekend.

    The Chicago Gospel Festival comes to Millennium Park this weekend.

    If you’re looking to soak in all the artistic vibes of the city and indulge in its rich culture, you’ll find the website below mighty useful. Chicago as a city definitely has much to offer for the artist in each one of us.

  • 101 things to do in Chicago: free things to do

    See concerts and public art in Millennium Park

    See concerts and public art in Millennium Park

    The list put together by Time Out has all the wonderful things you can do in Chicago without having to burn a hole in your pockets. In fact, almost all of these things are absolutely free, and are definitely worth your time.

  • Things To Do In Chicago Daily

    Blue Star Museums: free Museum Entry for military families all summer!

    Blue Star Museums: free Museum Entry for military families all summer!

    This comprehensive website by Paper Li has news updates from all quarters- be at Arts, Sports, Science or Leisure. It’s easy to navigate and you’ll have what you’re looking for in no time.

  • 2015’s Best Places to Dine in Chicago

    Momotaro

    Momotaro

    Michigan Avenue went out of their way to put together a list of the best places to dine in Chicago. The list has something in store for everyone to indulge their taste buds in. “Bon appétit” is all we can leave you with!

  • 5 Must Visit Musems In Chicago

    Must-Visit-Museums-In-Chicago

    Must-Visit-Museums-In-Chicago

    If you’re keen on getting glimpses into the past that the museums of Chicago have so beautifully preserved, then the Travel Me Guide’s list of must-visit museums is definitely for you. See them all in one visit or save some for next summer.

  • THE 8 BEST INDEPENDENT COFFEE SHOPS IN CHICAGO, RANKED

    WORMHOLE COFFEE

    WORMHOLE COFFEE

    Rain or sun, a cup of coffee that’s brewed to perfection can be relished anytime of the year, irrespective of the season. And for every coffee lover out there, here’s a list of the most amazing coffee shops in Chicago.

  • 4 "Must-See"Places in the Chicago Area

     Adler Planetarium

    Adler Planetarium

    While other websites will tell you what you “can” see in Chicago, here’s a list that tells you what you “must see”. Make sure you fit them all in your schedule.

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Fresh Mints

Here at Fresh Design Studio we like to focus on what is fresh and make sure that you know it to. That’s why we went out and tried all the mints we could find at our local convince store and ranked our favorites. We ranked these on 5 different scales;

 

 

 

1-5

Freshness Factor

1-5

Flavor

1-5

Texture

1-6

How Far It Bounces (Because it is the X Factor)

1-5

The Most Important: The Overall Experience

 

 

 

8. Tic Tacs

Everyone Loves Tic Tacs Right?!  Well maybe not so much

While these are where one of the more recognizable brands that we tried out they were the offices least favorite. The flavor and texture really helped put this one at the bottom.

3

Freshness

2.5

Flavor

3.33

Texture

5.17

Bounce

2.67

Overall Experience

 

 

 

 

7. Altoids

The Curiously Strong Mints. (Too Strong)

While everyone loves the can that Altoids come in, not everyone loved the punch in the face that Altoids deliver. While that kick in the face boosted it into a tie for second in Freshness the Flavor really held it back. It is also worth noting that it came in 3rd in the bounce test. I know right?

3.17

Freshness

3.67

Flavor

2.33

Texture

2.8

Bounce

2.83

Overall Experience

 

 

6 & 5.  York Peppermint Pattie and BreathSavers 

How to Settle a Tie? The X Factor

While these two are completely different types of mints, they had the same Overall Experience and Flavor scores. How do we decide a draw? The bounce test! While BreathSavers performance in the bounce test was  mediocre, the York Peppermint Pattie was by far the worst of our test. Edge BreathSavers

York Peppermints

 

2.83

Freshness

3.67

Flavor

3.33

Texture

1

Bounce

3.17

Overall Experience

 

BreathSavers

3.17

Freshness

3.67

Flavor

2.33

Texture

2.8

Bounce

3.17

Overall Experience

 

 

4. & 3. Life Savers & Mentos

Bounce Your way into the Top 3

This one was close, Life Savers and Mentos had top notch number.  They both ended up very high on the Freshness Factor and the Flavor scale, but Mentos had something that the Life Savers didn’t, the hard candy shell . That candy shell literally bounced Mentos into the top 3.

LifeSavers

4

Freshness

3.5

Flavor

2.17

Texture

2.83

Bounce

3.42

Overall Experience

Mentos

3.83

Freshness

3.5

Flavor

3.5

Texture

5.83

Bounce

3.42

Overall Experience

 

 

 

2. Wintergreen Ice Breakers

How much does a polar bear weigh? Enough to be second!

While corny ice breakers may not be the right way to go on a first date, you should probably grab a pack of the Wintergreen Ice Breaker mints.

4.17

Freshness

3.17

Flavor

2.83

Texture

2.33

Bounce

3.58

Overall Experience

 

 

1. Junior Mints

So we found our champion. Junior Mints took the top score in 3 of the 5 categories Flavor, Texture and the one that matters most Overall Experience. So hats off to Junior Mints you are our champion.

2.33

Freshness

4.33

Flavor

4.17

Texture

1.4

Bounce

3.83

Overall Experience

 

 

 

Have a problem with our ranks? Love our rankings? Comment and let us know!

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Top 3 Reasons Tidal Music Streaming Service Could Fail

The Disengaged UI/UX For Music Streaming Service

Tidal’s overall UI/UX can be described as modern, trendy, and dark-themed. Nothing is wrong with these attributes; in fact, they can be very effective. However, when you consider most everyday music listeners, there is a distinct difference between the brand and the everyday listeners.  The dark-themed interface is simply not as encouraging as other clean, light-themed interfaces.  I agree that the dark-theme worked well for the night time, but evening music is more of a social occasion. It usually happens in a bar, a lounge or a nightclub. We tend to listen to music on our own during the day time.  I really hope the next UI/UX upgrade will brighten things up; it could brighten up the future for Tidal in doing so.

Pandroa One on iPAD

Pandroa One on iPAD

The Out-dated Customer Acquisition Model

One of the major challenges for Tidal to attract new users is the lack of free services. There is certainly value in high quality and ad free music streaming; however, these listeners are probably the subscribers of Spotify Premium or Pandora One. The market for people willing to pay for two streaming services is very small. The market for converting free listeners to paying listeners is tough to crack.  Not to mention the fact that you cannot experience the Tidal service without a credit card. This is preventing other on-the-edge potential customers from experiencing the service. Tidal would be better off having a truly free trial or a free version.

Tidal services

Tidal services

 

The Wrong Brand Story

This is the most problematic issue for Tidal. The brand story is completely disengaging and off-putting to the general public. An engaging story needs 3 elements; a hero, a magical tool, and a villain. In Tidal’s case, they get two of them wrong: the hero and the villain.

Who is the hero? Tidal came out with the support of some of the most popular musicians. The story they tell to the public is that Tidal is different from the rest, because it gives the profit  back to artists instead of major corporations.  In this case, the heroes in the story are the musicians  and artists. While that sounds like a good idea on the surface, it does not engage nor mobilize the public opinion.  In fact, public perception is that the artists are already being overpaid. Is this perception true? It doesn’t matter. If the heroes of the story are Tidal’s customers and not the artists, it would be a much more convincing pitch.

Who is the villain? Every great story has a villain, the bad guy, the establishment, the dictator – whatever you want to name it. In this case, we can roughly guess that the villain is the record companies. The problem here is that the public doesn’t really look at record companies as the bad guys; at least this perception is not strong enough to influence any significant behavior change. Finding common enemies with the public perception is key in engaging with your target audience. If Tidal can clearly define its villain and the public can resonate with such a villain, then this platform can finally influence our behavior.

Tidal Music Streaming

Tidal Music Streaming

 

Of course, the above is my own opinion. I also think  Tidal has a fighting chance in this music distribution market; however, they need to rethink their own brand story and step up their game in 2015.