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The first millennial agency in the midwest

Chicago, IL Sept 10th. — Fresh Design Studio, LLC, a leading creative agency, announces its shift to a Millennial agency, thereby painting an indelible mark in the digital marketing landscape. The move to reposition the agency’s focus was driven by the need to effectively capture the interests of the Millennial generation, which is now the main driving force in all areas of every industry.  

“Already we are sitting at a tipping point in the consumer landscape. Engaging the millennial generation will be key to growing brands and companies, and we have made it our mission to be experts in making that happen. We aspire to become the best and most inspiring brand storytellers!” said Anson Wu, Managing Director of Fresh Design Studio.

The road to becoming a Millennial agency was set by first understanding the diverse aspects of these consumers then aligning company goals, strategies, and operations to support the development. Fuelled by a team of talented and passionate individuals, Fresh Design Studio is now, more than ever, ready to bridge companies and clients to the millennial consumers.

 

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Since 2009, Fresh Design Studio  (http://www.freshdesignstudio.com/), located in 29 East Madison St. Suite 1620 Chicago, IL has dedicated its  creativity and perseverance in assisting clients to grow in any market condition. They provide full services in web designs, marketing, advertising, developing and consulting. Fresh Design believes that a good design not only decorates but also delivers the message. Design is composed of custom-made artworks, tailored original content, strategic communication plans and precise back-end programming.

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Top 5 things can do to increase chances of getting into a digital agency

Since 2009, I have been recruiting college graduates and young professionals for Fresh Design. While I think most career centers and HR professionals do a very good job preparing candidates for general interviews, I see a lack of knowledge specific to people who want to break into digital marketing. That’s why I compiled an incomplete list of the top five things you can do to increase your chance of getting an entry-level job in a digital agency.

 

Know your division

digital agency interview

Commonly, digital agencies divide their teams into three different groups. They are client services, technology, and creative. It is important that you understand what each of these departments does, and how they work together. For example, if you are going for an account executive position, this will fall under the client service group. This is a foundation for you to understand how you can fit into the big picture.

Show and Show

A polished and well-written resume will, at most, be an admission ticket to your first interview. If you want to impress your potential employers, you need much more. Depending on your desired position, you should prepare for a study case, design portfolio, or an online demo. You should never go to an interview empty-handed; instead, you should bring a tablet or a folder to showcase your work. Also, you better do more than just showing the work; you should walk them through your thought process and tell them the challenges you had to overcome. In short, you should be selling it.

Research on culture

Color painters

Each agency has its own company culture. While most HR professionals will tell you it is good to fit in culturally, this is more than important in the agency world. You can read the agency’s blogs, pay attention to how to answer the phone, follow them on Facebook and Twitter, find out the company’s history, and find out what they wear to work. All these little things will add up to a company culture profile. This should shape how you interact with the potential employers.

Speak the language

digital agency interview

There are specific terminologies for each industry, and digital marketers love abbreviations. If you are going after an entry-level position, it is good to read up on all the popular industry terms. So you can talk about CTR on the next PPC campaign, while considering A/B testing to reduce the Bounce Rate.

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Avoid the obvious answers

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Your potential employer, on average, interviews about 10 to 20 candidates per position. That means they get an average of 15 answers per question they ask. If you want to get noticed, your answers need to be different. I have heard way too many candidates talk about how Apple or Nike is a good brand. Yes, indeed, these two are the most recognizable brands in the world. However, candidates should avoid these obvious examples and go with something more exclusive or unique. One candidate educated and impressed us with her answer about Indian chocolate branding. It was about two years ago, and I still remember her interview.