Search Engine Marketing or SEM is a broader Internet marketing term that covers both SEO and paid online advertising. Search engines index billions of web pages every day and trying to get your website to show to your potential clients can seem like a lost cause. But SEM changes that. SEM is combining the organic powers of SEO with the non-organic reach of paid digital advertising. We’re talking about PPC. PPC or Pay Per Click are all the ads you see on Google, Bing or Yahoo when you search for something.
Why do you need search engine marketing?
Standard Packages for PPC Lead Generation Campaign
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|General Info||Starter Package||Business Package||Corporate package|
|Advertisement Budget||$100 – $3,000/month||$3,001 – $10,000||$10,000 +|
|Monthly Management Fee||Min $350 or 20% of Monthly Spending whichever is high||Min $550 or 18% of Monthly Spending whichever is high||Min $800 or 15% of Monthly Spending whichever is high|
|Advertising Network||Google Adwords, Google Shopping||Google Adwords, Bing Ads, Facebook, Twitter, Instagram, linkedin||Google AGoogle Adwords, Bing Ads, Facebook, Twitter, Instagram, linkedin|
|Target audience profile study||Yes||Yes||Yes|
|Lead Generation Strategy||Yes||Yes||Yes|
|Text Ad copywriting||Yes||Yes||Yes|
|Dynamic ad generation||Yes||Yes||Yes|
|Smart Keywords Input||100 Keywords||300 Keywords||Unlimited keywords|
|Lead ROI Tracking||Yes||Yes||Yes|
|Landing Page Optimization||a la carte||Yes||Yes|
|Dedicated Account Manager||Yes||Yes||Yes|
|Keyword Bid Optimization||Yes||Yes||Yes|
|Display Ads||a la carte||Yes||Yes|
|Retargeting Advertising||a la carte||Yes||Yes|