Interactive Strategy

Designing and deploying a strategic marketing plan is an over-simplified reference to a two-step process that entails much more. Most marketing strategies rely heavily on defining and creating an interactive strategy. By definition, an interactive strategy is an integral aspect of the overall marketing strategy that involves addressing issues such as channel choice, design aspects that suit various channels, technology and outreach constraints within the overall plan, usability aspects including UI and UX design, among other issues. Most digital marketing agencies approach marketing initiatives with a pipe mentality, where the wider the pipe and the more the content, the better the results. We understand that there are multiple nuances that go into crafting a marketing plan, and of great importance is ensuring the actual interactive elements of the campaign are aligned with the overall goals of the campaign. We achieve this with attention to detail and a maniacal devotion to getting the details right before launching a campaign. Don’t leave the success of your marketing plan to chance, work with us to lock down all angles of your marketing plan and ensure the audiences you want to reach are indeed reached, engaged and converted into warm leads for your organization. Call us today on 312.880.9337 to take this next step towards a successful marketing campaign.

 

Fresh Design Interactive Strategy Process

  1. Our interactive strategy service starts off with a discovery process where we determine the existing message, media and business objectives of the client.

  2. We then mine and discover possible target markets for the message. This is an important step as it allows us to profile and understand these audiences with regards to the media channels they use, technology they access it through, and so on.

  3. Our next step involves discovering and doing research on all available digital platforms for the campaign.

  4. Creating customized strategies for the different platforms then follows with substantial attention paid to the various interactivity elements of each platform and how these will influence the marketing campaign.

  5. This process culminates in creating an action plan to address all the interactivity aspects discovered in the previous step. These are then incorporated into the marketing plan.

Why Choose Fresh Design for Interactive Strategy?

Our extensive experience in both mobile and web advertising gives us a good handle on what works for each and also makes us great at combining the two. It’s hardly the case that something that works for the web will work for mobile, or something that works for print will work for the web. That’s why you need to have an interactivity strategy when getting ready to launch a cross-media marketing plan. We can help you with that. Give us call at 312.880.9337 or email us at [email protected] to find out more.

Contact us today on let the pros help you harness the power of Interactive Strategy

Related Readings

ppc b2b lead generation
,

How to get high ROI for PPC B2B lead generation?

Right! We can generate B2B leads from PPC, but the problem always bothers us is ROI. Different from B2C business, B2B always cost more due to bigger campaign scale. How to increase the ROI is remarkable in PPC B2B lead generation. Think about…
satisfied when things done right
,

PPC Lead Generation Done Right

Is PPC only for e-commerce? Absolutely not! It could attract visitors interested in what you offer and turn them into leads, which is called PPC lead generation. You just need advertisement copy, landing page, and thank you page for making it…
WordPress Care Plan
,

Wordpress Care Plan Are Here

Fresh Design Studio announces a refresh from WordPress Maintenance package to WordPress Care Plan WordPress was launched on 27th, May 2003, and back in 2010 we finally think WordPress as a Content Management System is mature enough to be deployed…
Top 5 Tips For Millennials On Starting Your Side Hustle
,

Top 5 Tips For Millennials On Starting Your Side Hustle

Congratulations on deciding to pursue your passions and finding a way to make money doing it! We Millennials love our side hustles and they are becoming more and more popular as 26 million Americans are currently working part-time gigs. And…
tinder website design.gif
,

Top 4 things you can learn about design from online dating profile photo

There IS such thing as the (statistically) best online profile picture! According to eHarmony and match.com data, here is what an ideal online profile picture should look like for men in 2016. PICTURE OF YOU DOING…
website clouds
,

Why clouds get people to buy more expensive beds

In marketing and advertising, the heart of any campaigns is the lead generation engine. This engine is designed to convert web traffic into leads, or sales. This engine is often a website or a landing page with a call-to-action. The creative…

Photo A Day Creative Journey Starts now

I have recently decided to take on a creative Photo A Day journey, or some call it Project 365. The purpose is to encourage us to take a second look at the everyday items around us. Each picture is a small attempt to find creativity in…
real estate marketing
,

80% Real estate companies are doing Millennial Marketing wrong.

The population of the Millennial generation, those in the 19-35 age range, have been reluctant to becoming homeowners.  Troubled by high unemployment, student loan debts, and tight credit, Millennials have a different outlook…
,

How Millennials Are Changing Real Estate From Their Parents Day

31%of Home Buyers are Millennials The real estate industry is always changing and adapting to present day buyers. With 31% of home buyers being Millennials and being 12% of sellers of homes It is safe to say that the industry is changing…
,

Fresh Mints

Here at Fresh Design Studio we like to focus on what is fresh and make sure that you know it to. That's why we went out and tried all the mints we could find at our local convince store and ranked our favorites. We ranked these on 5 different…
,

I will vote for Trump if he rides a Harley and wears a pair of Google Glass

When Google Glass was first unveiled, it received no shortage of attention from the media and the public. For Glass, the huge consumer group made up of Americans aged 18-35, also known as “Millennials”, dominated the 2012-2014 debates on…
,

An unconventional guide to getting a job in advertising and marketing in 2015

What does it take to get a job in marketing these days? Marketing has changed a lot in the last five years, and what worked in the past will not always work in today’s job market. Overall, we are seeing people drop their standard resumes,…
Tidal Press Conference
, ,

Top 3 Reasons Tidal Music Streaming Service Could Fail

The Disengaged UI/UX For Music Streaming Service Tidal’s overall UI/UX can be described as modern, trendy, and dark-themed. Nothing is wrong with these attributes; in fact, they can be very effective. However, when you consider most everyday…
,

Top 5 things you can do to increase your chances of getting into a digital agency

Since 2009, I have been recruiting college graduates and young professionals for Fresh Design. While I think most career centers and HR professionals do a very good job preparing candidates for general interviews, I see a lack of knowledge specific…
,

Community Platforms - From Facebook to Snapcash

Content has defined the web for the entirety of 2014. A presentation I designed in 2013 depicts how the organic growth of anything is tied to word of mouth and favored over any paid ad. What these contextual reads have allowed active…
,

Your business is what your website says about you

An artist is known by his canvas, a book by its cover and a business by its website. Irrespective of its type or size, every business indispensably requires a website for successful operation. In the generation of the autocrat internet, promoting…
,

Is ALS ice bucket challenge good for your creative branding?

The ALS Ice Bucket Challenge is actually good for your creative branding if at all some of the ideas behind the challenge are followed. It became a sensation after the ALS Association decided to use it as a way of raising some money for their…
,

Web Design Trends You Can Expect To See In 2014 (part 2)

Technology is changing continuously especially in web design sector. Every year new trends are coming in this field, and they are offering exciting changes in web design technology. Here you will get details on some brilliant changes of web…
,

Web Design Trends You Can Expect To See In 2014 (part 1)

Since the internet has been introduced, there are many amazing changes has been seen in web design trends. That chain is still on and just like 2013 you are going to see new trends of web design in 2014 also. These trends will make websites…

Tips on How to Be Creative

How many times your creative directors have told you to be MORE creative, like, to think outside of the box?Creativity isn't just all outside-of-box thinking; it involves a lot of counter logic thinking. For example, human face should be more…
,

5 Essential Tips in Logo Design

Logos isn't all about you and your business. It’s about how this design of logo reminds others of your business and how they could relate themselves to it. At the end, you want a memorable design that people would recognize your brand and…
Responsive Website Design
,

Responsive Web Design

The use of mobile gadgets has been increasing, and in 2014 mobile searches are expected to surpass desktop searches. Studies show that 67% of internet users are more likely to access the web and make purchases through their mobile devices. This…
, ,

Web Analytical Tools: Traffic Proves It All

Making a website is not so difficult any more with all the tools you can learn and use online. But creating a functional and sustainable website is the goal. As mentioned, websites will become more personal and detailed to information. Therefore,…
Back to the Future Web Design
,

The Future of Website Design

A few weeks ago, a client jokingly asked us to comment on what websites are going be like in 10 years. At the time I told them, at the pace that digital marketing is going, no one knows! This question has been following me for a few weeks,…
,

Website Design Become More Personal

Yes, it is the trend. I'm sure you notice that websites are  becoming  customized and personal. Websites used to be more informational. As reliance on the Internet grew, websites are now a marketplace for inspirations, promotions and branding. With…
Chicago Website Design
,

Chicago Website Design Landscape

You would imagine that everyone would now be aware that website design and a strong online presence is now an essential part of any business. The reality is, though, that if you look at certain parts of the United States, and even break it…
,

Website Project Management 101

When beginning a new website project, you can feel overwhelmed seeing how much to do in so little time. Relax! Here are some steps to make sure your website project runs smoothly and on time. First off, set the scope. Make sure everything you…

Our Creative Process

(CHICAGO, IL, October 1, 2013)  – Chicago’s annual Social Media Week took off on September 23rd. Our very own Creative Director at Fresh Design Studio, Anson Wu gave a presentation on the social way of Chicago and the importance of a…