Direct Mail Campaign

Direct mail marketing and advertising is one of the oldest means of direct marketing that still works great today. Direct mail marketing refers to sending marketing materials such as catalogues, brochures or other advertising circulars to certain demographics through the postal mail system. The effectiveness of such campaigns is determined by the sort of merchandising information sent and the appropriateness of the demographic at the receiving end. At Fresh Design, we understand direct mail campaigns because we’ve been conducting them for a number of years. Some firms will just tell you to send as many units as possible to as many people as possible and sooner or later, someone will respond. We don’t subscribe to this sort of approach. Ours is a more methodical and systematic approach. If direct mail is what will work for your business then it must be crafted with best practice in mind. It follows then that the content must be top notch, the design must be awesome; the scope of the message must be specifically crafted for the reader and so on. Don’t leave anything to chance, contact us today on 312.880.9337 to work with folks who know the market and who know the business.

Fresh Design Direct Mail Campaign Process

  1. The first step in crafting a direct mail campaign is to conduct a needs assessment. This determines a perfect campaign-message-demographic fit for the business.

  2. Finding out your target audience is next. We have to take time at this step because direct mail campaigns only succeed where proper segmentation based on criteria such as age, income, location, profession, purchasing habits and so on are incorporated. We may also build and manage a contact list at this stage if necessary.

  3. We then pick the most effective mailing platform, and design the template and other elements for the campaign.

  4. The campaign is then executed with a go-ahead from the client.

  5. Post launch, we periodically evaluate the campaign to discover any performance issues, which helps us keep improving the campaign going forward.

Why Choose Fresh Design for Direct Mail Campaign?

Direct mail marketing is only as effective as the message-market fit. If the message is reaching the wrong market, no results will be achieved. In order to deliver the best result, Fresh Design will customize the campaign based on market segmentation criteria such as age, income, location, profession, buying pattern, etc. to ensure the message reaches the right market. Call us today on 312.880.9337 and let’s talk about your next direct mail campaign.

 

Contact us today on let the pros help you harness the power of Direct Mail Campaign

Related Readings

seo
,

SEO Tips

SEO can be a difficult and time consuming process, but your job can get a bit easier with these helpful SEO tips. SEO Tip #1: Keyword Research An important step in the SEO process is keyword research. This can be a tricky task since you need…
PPC Common Mistakes
,

Common PPC Mistakes that You Can Avoid

There are common PPC mistakes that people make when creating their first PPC campaign. Before you start your campaign, here are some mistakes that you can avoid to save you time and money. Common PPC Mistakes: Keywords One of the PPC mistakes…
,

Lead Generation Process

A lead generation campaign can be to time-consuming and difficult, but it can get easier after coming up with a plan. What is a Lead? A lead is a potential customer who is qualified and shows some interest in purchasing a certain product or…
Direct Mail

Direct Mail Lead Generation

Although it may seem that direct mail is an old and outdated method of marketing, direct mail is an effective way to generate leads. Before you start a Direct Mail Lead Generation campaign, you should clearly outline the goals of the campaign. Direct…
real estate lead generation
,

Real Estate Lead Generation Online

With the advent of new digital platforms and technologies, it’s necessary for realtors to find out how to generate leads online that convert. Check out these online marketing strategies to earn as many targeted home buyers as possible with…
real estate
, ,

Online Performance Ratings on Chicago Real Estate

Real estate is always a hot topic in Chicago since we have so many skyscrapers here! A lot of high-rises under construction are also waiting for joining this big skyscraper family. Although the construction is still on the way, online marketing…
ppc b2b lead generation
,

How to get high ROI for PPC B2B lead generation?

Right! We can generate B2B leads from PPC, but the problem always bothers us is ROI. Different from B2C business, B2B always cost more due to bigger campaign scale. How to increase the ROI is remarkable in PPC B2B lead generation. Think about…
satisfied when things done right
,

PPC Lead Generation Done Right

Is PPC only for e-commerce? Absolutely not! It could attract visitors interested in what you offer and turn them into leads, which is called PPC lead generation. You just need advertisement copy, landing page, and thank you page for making it…
WordPress Care Plan
,

Wordpress Care Plan Are Here

Fresh Design Studio announces a refresh from WordPress Maintenance package to WordPress Care Plan WordPress was launched on 27th, May 2003, and back in 2010 we finally think WordPress as a Content Management System is mature enough to be deployed…
Top 5 Tips For Millennials On Starting Your Side Hustle
,

Top 5 Tips for Millennials on Starting Side Hustle

Congratulations on deciding to pursue your passions and finding a way to make money doing it! We Millennials love our side hustles and they are becoming more and more popular as 26 million Americans are currently working part-time gigs. And…
tinder website design.gif
,

Top 4 things about design learned from online dating profile photos

There IS such thing as the (statistically) best online profile picture! According to eHarmony and match.com data, here is what an ideal online profile picture should look like for men in 2016. PICTURE OF YOU DOING…
website clouds
,

Why clouds get people to buy more expensive beds

In marketing and advertising, the heart of any campaigns is the lead generation engine. This engine is designed to convert web traffic into leads, or sales. This engine is often a website or a landing page with a call-to-action. The creative…

Photo A Day Creative Journey Starts now

I have recently decided to take on a creative Photo A Day journey, or some call it Project 365. The purpose is to encourage us to take a second look at the everyday items around us. Each picture is a small attempt to find creativity in…
real estate marketing
,

80% real estate companies do millennial marketing wrong

The population of the Millennial generation, those in the 19-35 age range, have been reluctant to becoming homeowners.  Troubled by high unemployment, student loan debts, and tight credit, Millennials have a different outlook…
,

How Millennials are Changing Real Estate from Their Parents Day

31% of Home Buyers are Millennials   The real estate industry is always changing and adapting to present day buyers. With 31% of home buyers being Millennials and being 12% of sellers of homes It is safe to…
,

Fresh Mints

Here at Fresh Design Studio we like to focus on what is fresh and make sure that you know it to. That's why we went out and tried all the mints we could find at our local convince store and ranked our favorites. We ranked these on 5 different…
,

I will vote for Trump if he rides a Harley and wears a pair of Google Glass

When Google Glass was first unveiled, it received no shortage of attention from the media and the public. For Glass, the huge consumer group made up of Americans aged 18-35, also known as “Millennials”, dominated the 2012-2014 debates on…
,

An unconventional guide to getting a job in advertising and marketing in 2015

What does it take to get a job in marketing these days? Marketing has changed a lot in the last five years, and what worked in the past will not always work in today’s job market. Overall, we are seeing people drop their standard resumes,…
Tidal Press Conference
, ,

Top 3 Reasons Tidal Music Streaming Service Could Fail

The Disengaged UI/UX For Music Streaming Service Tidal’s overall UI/UX can be described as modern, trendy, and dark-themed. Nothing is wrong with these attributes; in fact, they can be very effective. However, when you consider most everyday…
,

Top 5 things can do to increase chances of getting into a digital agency

Since 2009, I have been recruiting college graduates and young professionals for Fresh Design. While I think most career centers and HR professionals do a very good job preparing candidates for general interviews, I see a lack of knowledge specific…
,

Community Platforms - from Facebook to Snapcash

Content has defined the web for the entirety of 2014. A presentation I designed in 2013 depicts how the organic growth of anything is tied to word of mouth and favored over any paid ad. What these contextual reads have allowed active…
,

Your business is what your website says about you

An artist is known by his canvas, a book by its cover and a business by its website. Irrespective of its type or size, every business indispensably requires a website for successful operation. In the generation of the autocrat internet, promoting…
,

Is ALS ice bucket challenge good for your creative branding?

The ALS Ice Bucket Challenge is actually good for your creative branding if at all some of the ideas behind the challenge are followed. It became a sensation after the ALS Association decided to use it as a way of raising some money for their…
,

Web Design Trends You Can Expect To See In 2014 (part 2)

Technology is changing continuously especially in web design sector. Every year new trends are coming in this field, and they are offering exciting changes in web design technology. Here you will get details on some brilliant changes of web…
,

Web Design Trends You Can Expect To See In 2014 (part 1)

Since the internet has been introduced, there are many amazing changes has been seen in web design trends. That chain is still on and just like 2013 you are going to see new trends of web design in 2014 also. These trends will make websites…

Tips on How to Be Creative

How many times your creative directors have told you to be MORE creative, like, to think outside of the box? Creativity isn't just all outside-of-box thinking; it involves a lot of counter logic thinking. For example, human face should be more…
,

5 Essential Tips in Logo Design

Logos isn't all about you and your business. It’s about how this design of logo reminds others of your business and how they could relate themselves to it. At the end, you want a memorable design that people would recognize your brand and…
Responsive Website Design
,

Responsive Web Design

The use of mobile gadgets has been increasing, and in 2014 mobile searches are expected to surpass desktop searches. Studies show that 67% of internet users are more likely to access the web and make purchases through their mobile devices. This…
, ,

Web Analytical Tools: Traffic Proves It All

Making a website is not so difficult any more with all the tools you can learn and use online. But creating a functional and sustainable website is the goal. As mentioned, websites will become more personal and detailed to information. Therefore,…
Back to the Future Web Design
,

The Future of Website Design

A few weeks ago, a client jokingly asked us to comment on what websites are going be like in 10 years. At the time I told them, at the pace that digital marketing is going, no one knows! This question has been following me for a few weeks,…
,

Website Design Become More Personal

Yes, it is the trend. I'm sure you notice that websites are  becoming  customized and personal. Websites used to be more informational. As reliance on the Internet grew, websites are now a marketplace for inspirations, promotions and branding. With…
Chicago Website Design
,

Chicago Website Design Landscape

You would imagine that everyone would now be aware that website design and a strong online presence is now an essential part of any business. The reality is, though, that if you look at certain parts of the United States, and even break it…
,

Website Project Management 101

When beginning a new website project, you can feel overwhelmed seeing how much to do in so little time. Relax! Here are some steps to make sure your website project runs smoothly and on time. First off, set the scope. Make sure everything you…

Our Creative Process

(CHICAGO, IL, October 1, 2013)  – Chicago’s annual Social Media Week took off on September 23rd. Our very own Creative Director at Fresh Design Studio, Anson Wu gave a presentation on the social way of Chicago and the importance of a…