Search Engine Optimization (SEO)
FDS is a leading search engine optimization (SEO) agency in Chicago producing serious results for companies serious about online rank and web presence. Each day, Google, Bing and Yahoo! play host to billions of searches initiated by users around the globe. How many of those consumers are searching for the products and services you have to offer? If your website is not SEO friendly—you’ll probably never know.Keyword analysis, competition research, content enhancement, code improvements, link building, and overall marketing strategy coordination are just some of the indispensable SEM tools and techniques that we have to leverage . . . all there specifically for your company’s benefit!
Search Engine Marketing (SEM)
Some call it SEM, for “search engine marketing.” Some call it PPC for “pay per click.” Whichever acronym you prefer, at FDS we simply call it effective. That’s why in SEM our goal is to help your ad dollars go further by effectively lowering your Cost per Click (CPC) and increasing your conversion. On average our clients see over 130% increases in conversion the first month. Whether you already have existing accounts with AdWords or AdCenter, or if you are just looking to get started with paid search, our team can help. While we recommend PPC as a supplement to our holistic, organic SEO strategies, we understand the need to gain wide brand exposure without waiting for long-term SEO results.
Keyword Persona Development
In the ultra competitive search market, choosing your battles is just as important as fighting. Choosing what keywords to focus on, and when, is a crucial aspect of SEO, and this process is Keyword Persona Development. We'll develop a prioritized keyword list that will bring you the most traffic and the most conversions on terms where you will profit the most. This will include traffic generating keywords, long tail keywords and high converting keywords. We will examine the competitive nature of these keywords and compile a list which will present achievable short term results, then produce a long term strategy for the seriously competitive keywords.
Pay-Per-Click (PPC) Advertising
From Adwords, adCenter, and Facebook to other platforms of online PPC campaign, we have the experience and toolset to help you conquer the online market. As Chicago’s leading agency for PPC Services, we drive the right traffic through to the right experience at the right moment for our clients. We will help your customers find exactly what they are looking for, and take them through that experience, from a search trigger, to completed action. When customers find our clients our clients see results.
Email Campaign Management
Many of our clients lack the time and resources to manage their email marketing campaigns in house. By outsourcing the process to FDS, they are able to benefit from the extra revenues that email marketing can deliver their business without lifting a finger! You can rely on us to take care of the entire process from designing an email template to setting up, testing and broadcasting your campaign. We will even provide effective subject lines and calls to action.
Mobile Website Development
Most websites today were designed for a screen 10 to 15 inches wide, but over 110 million Americans are now browsing the web with pocket-size smart phones. Mobile optimization enhances your existing website for millions of mobile minded customers. Talk to us today about mobilizing your brand.
Mobile Advertising
Your customers are consuming more and more information on their mobile devices, is your advertising reaching them while they are on the go? Leveraging mobile technology, FDS is able to deliver your brand experience to various mobile platforms, so you can reach your customers anywhere at any time effectively.
Mobile Application Development
Have an idea? We can build an app for that. With the rapidly growing market share of highly capable smartphones, mobile applications are as essential as websites for many businesses today. A well designed app can not only expand your market reach but also help your business find untapped customers and revenue opportunities. FDS has both the design and technical expertise needed to develop a wide range of highly-optimized mobile applications.
SMS Marketing
With our very own Fresh SMS, we’ve created an innovative SMS platform that enables your brand to engage with customers automatically for lead generation, application processing, or anything else you can think of. We take advantage of SIM card and GSM technologies for their affordability and effective targeting capability. Fresh SMS accommodates various industries and volumes at a reasonable cost, call us today to add SMS to your marketing arsenal.
Mobile Advertising
We are consuming more and more data on our mobile devices (smart phones and tablets), is your advertising reaching your target audience wherever they go? FDS can deliver your ads to users smart phones through various channels, from branded messages to ad insertion. Talk to us today about your mobile advertising campaign today
Mobile Data Analytics
As information becomes more and more accessible, we think the age of information is passing by and entering the era of information analysis. Our robust mobile data platform and talented teams can segment and analyze data from each mobile campaign to create meaningful observations and recommendations.
Website Design & Development
You have less than 3 seconds to keep a user on your website. How will you manage to grab their attention? Our web design goes beyond programming and into people. As our creative director often tells us, design is not advertising until it communicates and influences the right audience. Talk to us about your next website project, and you will see how influential you can be.
Online Video Advertising
If a picture is worth a thousand words, a video is worth a thousand pictures, at least. Videos get your message across in a quick, fun and creative way that engages your audience and communicates your message. Lights, camera, action and your business is the star, FDS directs.
Content Management System
Content management systems give you the flexibility to easily and quickly update text, photos, calendars and more on your site. New information, no problem, a CMS can ensure that your message is always Fresh. There are many types of content management systems available and while they share the same goal, their features and costs are hardly the same. We focus on open-source CMS (Wordpress, Joomla, and Drupal) to bring you the most robust solution possible. Can you manage that? Pun intended.
Web Application Development
As more and more computing power finds its way into the cloud, new interactive marketing opportunities rain down. Web applications are like websites that have an active lifestyle. More function focused than informational, web apps provide a unique and palpable user experience on the web. FDS leverages technology and creativity to provide you with an engaging web application for you brand. The more your customers interact with your product the stronger brand loyalty you are building. It’s that simple!
Web Database Design & Development
Landing Page Design
If a print ad is salesman on paper, than a landing page is salesman online. We don’t just build pretty landing pages, our design concentrates on effective communication and converting visitors into paying customers. With our proven design solution and technology, we can help you achieve a conversion rate you have never thought possible before.
Brand Identity & Graphic Design
We don't simply design visual eye candy for the screen. We love to see our work on paper as well. From corporate identity systems to the cover art of your next hit record (yes we know about the moonlighting…), we deliver stunningly beautiful art that will exceed your expectations and leave an impact.
Integrated NewsPaper Advertising
Consumers can now navigate between traditional media (radio, newspaper, TV) and interactive media (websites, mobile apps) seamlessly. We believe your advertising campaign should do the same thing. We don’t just create standalone or one-off newspaper creative, but integrate print advertising with our interactive campaign. With this kind of synergy, the results are amazing!
Integrated Magazine Advertising
Magazines offer a unique advertising platform. It’s a consumer’s decision to read and pay for their magazine of choice, so they engage with the content and trust it. At FDS, we think it’s a great time to reap the rewards of an effective magazine advertising campaign.
Direct Mail Marketing
If you are considering using direct mail for your business, look for a company with a proven track record of direct mail success. Don't rely on a place that only provides a piece of the puzzle like your local printer or designer. When it comes to expert guidance and a dedicated focus on results, a true full service creative power house like FDS can achieve your goal both conveniently and affordably.
Trade Show Graphic Design
Flyers and brochures are meant to attract attention like visual magnets, and with uncommon use of design elements we can put the power of the print medium to work for our clients. Get the attention you want to achieve for brands in any promotional events.
Brochures & Flyers Design
Flyers and brochures are meant to attract attention like visual magnets, and with uncommon use of design elements we can put the power of the print medium to work for our clients. Get the attention your brand deserves at your next promotional event.
Brand Auditing
Each branding assignment is a journey of intelligence gathering. Using a range of research techniques and proprietary analytics, we help clients understand their brands and the market opportunity before blazing a path toward maximum brand power. This is the core of our company and drives every aspect of what we do.
Social Media Marketing
We have the experience of hundreds of hours to building a social networking website development. We take framework, fully customize it with Graphics, Branding, Logos and New Layouts as per client’s requirement and then integrate with new features. Our application is a flawless and fully tested from starting point. We design, develop and test new features with our own team of In-house project managers, graphic designers, web programmers and marketing professionals.
Branded Experience Advertising
An average person in Chicago sees over 1000 ads every day. How can we make sure your ad makes an impact in a crowed place? We create an experience that stays with participants long after the event. A branded experience could start from the simplest idea to enthuse others. Talk to us about your brand and let’s create a branded experience that both sells and inspires.
Interactive Strategy Development
Consumers are in charge! They are mobile and consume media that is specifically targeted to them. Faced with a barrage of new service and product choices every day, they are used to making fast and informed choices. It is therefore essential for businesses interested in reaching these consumers to partner with an agency that goes beyond traditional advertising services. FDS is an agency that knows the digital space and understands how to help businesses realize their online objectives through interactive and other means.
Creative Ideas Discovery
So you have a “crazy” idea about promoting your brand, but don’t know where to take it. Well, here please! We value great and sometimes crazy ideas from you, and we will work to turn them into feasible concepts within budget. Your ideas will be considered and evaluated, and eventually realized in your next ad campaign with us.
