Bounce rate really high? And how to reduce it

reduce high bounce rates

You may think the lower your bounce rate is, the better your website is doing.

This is NOT true.

According to our best friend, Hubspot, “your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website.” — in other words, they came, they puked, they left.

The general way of thinking is that if visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly. Sure, we all want our visitors to hang out on the website as long as possible, but an extremely low bounce rate indicates that either your Google Analytics installation is broken, or you are not attracting new visitors.

As a rule of thumb, a bounce rate in the range of 30 to 40 percent is excellent, 41 to 55 percent is roughly average, 56 to 70 is a most likely too high but may not keep you up at night. Anything over 70 percent is disappointing and it should be an alert.

There is no such thing like a perfect bounce rate, but benchmarks are helpful, perhaps even vital. Benchmarks are different for each type of websites as well, because we do not want our visitors to do the exact same thing on each page.

For content websites, a bounce rate from 40 to 60 percent is right around average, 30 to 50 percent is typical for a good lead generation page. Blogs are likely to have a higher bounce rate in the ranges of 70 to 90 percent; a much more valuable benchmark would be duration on the page.

Great news is QuickSprout has created a great infographic that helps explain benchmark industry averages for bounce rate. Check out how your site stacks up with the benchmarks below, or click on the graph for more useful tools that QuickSprout has offered.

So how’s your website doing? Are you doing better than your peers? That’s awesome! Not that good? It’s okay. We got you!

3 quick steps to reduce your website bounce rate:

    1. Attract the right visitors
      • Be clear about your intentions at different steps in buyer’s journey
      • Use the right keywords to match your content
      • Create landing pages with unique content and keywords
    2. Speed up page load time
      • Use little or no self-loading multimedia content
      • Set external links to open in new browser windows/tabs
    3. Enhance user experience
      • Make your messages clear and defined with the right headers, sub-headers and content
      • Use well-organized, responsive layouts to make your content digestible
      • Include a clear call-to-action and obvious next step instruction
      • Provide responsive links to relevant content on your website

 

 

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