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Online Performance Ratings on Chicago Real Estate

real estate

Real estate is always a hot topic in Chicago since we have so many skyscrapers here! A lot of high-rises under construction are also waiting for joining this big skyscraper family. Although the construction is still on the way, online marketing has already started off.  Let’s have a look at the online performance of several high-rises to be.

Vista Tower

real estate Vista Tower

Height: 1,186 feet

Type: luxury hotel/condo tower

Estimated completion: 2020

Website

There are navigation buttons that guide visitors to apartment details they want to find, making information search easy and outcomes accurate. This would enhance the user experience. The short films, simulated 360 views, and online map of local amenities engage visitors on the website. This would increase the time visitors spend on the website and the possibility they sign up to be a lead. Downloadable free Vista Tower magazines offer an additional way to communicate with the audience.

Section Mint Score:

– Social

Facebook: 580+ followers, 580+ Likes, and a 5-star rating from 4 reviews. Performance is not bad, but the Facebook icon on the website is broken, which would result in traffic loss. 

Twitteronly 1 tweet so far, and the Twitter icon is not on the website, but already gained 40+ followers. The Twitter account has potential to drive traffic.

Instagram: 400+ followers. Exquisite pictures show the luxury of Vista Tower. 

Section Mint Score: 

Average Mint Score: mint

 

One Grant Park

real estate One Grant Park

Height: 892 feet

Type: rental tower

Estimated completion: 2019

Website

This high-rise does not have its own website. Only a single page on its developer’s website is available. The developer’s website could not drive much traffic to One Grant Park page since too many other pages are competing for the traffic.

Section Mint Score: 

– Social

Facebook: the account has been set up but no content yet.

Twitter: no account yet.

Instagram: most pictures are about construction sites, which could hardly interest the audience.

Section Mint Score: 

Average Mint Score: mint

 

One Bennett Park

real estate One Bennett Park

Height: 843 feet

Type: rental/condo tower

Estimated completion: 2019

Website

The website is concise and clear but has no media to interact with visitors. Visitors would get the information needed quickly but could hardly find the content engaging. The website theme color is elegant but it lacks liveliness. Visitors may get bored and exit the site quickly.

Section Mint Score: 

– Social

Facebook: 350+ followers, 340+ Likes, and a 5-star rating from 3 reviews. Posts update one time every other week or two times a week.

Twitter: 9 followers, one tweet every other week or many tweets per week.  Post update frequency needs to be smoother to keep a long-term social media activeness.

Instagram: 90+ followers, one post per week or every other week. Images are quite important for real estate advertising, so we need more posts every week.

Section Mint Score: 

Average Mint Score: 

 

Essex on the Park

real estate Essex on the Park

Height: 600+ feet

Type: rental tower

Estimated completion: 2019

Website

The website is a single page with just a lead generation form. Although it’s straightforward, visitors would not have enough interest to become a lead without further information or introduction of the high-rise on the website.

Section Mint Score: 

– Social

No social media account yet.

Section Mint Score: 

Average Mint Score: mint

 

Optima Signature

real estate Optima Signature

Height: 587 feet

Type: rental/condo tower

Estimated completion: 2017

Website

All sections are listed on a single page so there is no need to switch back and forth from pages. This saves visitors’ time and prevents them from bouncing due to a long waiting time. CTAs are on the top of the webpage, increasing the lead generation conversion rate. However, the theme color is too simple to show the luxury of the building, which could be a miscommunication to the audience.

Section Mint Score: 

– Social

Facebook: 420+ followers, 410+ Likes, and a 5-star rating from 8 reviews. Posts enriching residence life boost the visitor engagement.

Twitter: 80+ followers, three to four tweets a week.

Instagram: 80+ followers so far. Amenities and city views of this high-rise are good content to attract visitors’ attention.

Section Mint Score: 

Average Mint Score: mint

 

Of course, all above are just my personal opinions. Feel free to agree or disagree with me, and I’m happy to hear what you think of them. If you want a refresh for your real estate brand, Fresh Design Studio has the customized service just for you!

 

Reference

https://www.instagram.com/vistatowerchicago/

https://www.dnainfo.com/chicago/20170104/south-loop/one-grant-park-future-tallest-skyscraper-south-of-willis-tower-underway

https://www.instagram.com/onebennettpark/

https://chicago.curbed.com/2017/1/19/14323808/chicago-essex-inn-tower-groundbreaking-construction-south-loop

https://www.instagram.com/optimasignature/