PPC Lead Generation Done Right

satisfied when things done right

Is PPC only for e-commerce? Absolutely not! It could attract visitors interested in what you offer and turn them into leads, which is called PPC lead generation. You just need advertisement copy, landing page, and thank you page for making it happen. Let me walk you through this magic path!

Advertisement copy kicks off PPC lead generation

PPC lead generation starts with advertisement copy. Identifying the most focused and relevant keywords to use is the priority to gain right visitors. It’s a good idea to consider long-tail keywords. You will find Übersuggest helpful. “Call-to-action” is another major factor for advertisement copy. Instead of choosing pushy phrases like “Buy now” or “20% off today only” to link visitors directly to shopping pages, it’s smart to build up a relationship with them first. Using “Contact us” or “Get free guide” as CTAs, you open a door for all potential customers and give both parties a chance to know each other more before deals. Less pressure and more opportunities. How wonderful!

Here is how an advertisement copy may look like:

advertisement copy example for ppc lead generation

Landing Page turns visitors into leads

After clicking on the advertisement, visitors would come to the landing page. Yes, it is landing page instead of home page, because we want some personal information from them: email, name, cell……You name it! It’s pretty valuable info for you to contact visitors to expand business opportunities. How to make them willing to give you those privacies? Offer something as an exchange! White papers, eBooks, customer guide…anything add value to visitors and provided for free would work. The more valuable the offer, the more information you can ask for, just like a trade-off.

Check out this landing page sample, simple but clear :

landing page example for ppc lead generation

The landing page should have a clear pattern with little distraction, emphasizing on what you offer and what benefit visitors can get. Anything other than visitor info collection and offer provided would distract them from filling the info collecting form. Wanna show the website’s navigation menu to promote your business? Well, it’s not really for here. What a pity losing such a good chance to show the business. No worries! Here comes the chance: Thank-you page.

Thank you page is a perfect place to talk about your business to leads

Not only navigation menus, but you could also add customer testimonial, slideshows, trust seals……Whatever supports your advertising claim and related to the offer provided would be a good choice here. Since you have already collected visitors’ information and turned them into leads, there is no worry on visitors getting distracted by other contents on the site. You could even add social media buttons for them to connect with you. Of course, don’t forget to provide the offer on this page. That’s the base of everything.

See what you can do on the Thank you page below:

Thank you page example for ppc lead generation

There you go! Getting lead contacts for further follow-up, as simple as that! Now it’s time to dig business value from them. Have fun 🙂 Wanna know more about PPC lead generation on Millennials? Stay tuned for our next blog coming soon. Click here to check out our previous blogs about Millennials while the new blog is on the way.

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