In early 2009, Fresh Design Studio, LLC (FDS) was founded in Chicago; with a vision of helping American brands engage their customers through technology and innovation. FDS has grown rapidly in the past 3 years.
In 2012, teaming up with CSI Brand Communication Integration Institute, FDS is launching one of the most exciting programs in its agency’s history: FDS China. FDS China is designed to offer a premium creative advertising service for American brands to engage with Chinese consumers.
FDS China is a joint venture between two complementary companies
American Partner: Fresh Design Studio, LLC (www.FreshDesignStudio.com)
- 1. Leading interactive agencies in Greater Chicago
- 2. Extensive portfolio in interactive design and developments including, websites and mobile apps
- 3. Google Adword certified and Microsoft AdCenter Accredited Agency
Chinese Partner: CSI Brand Communication Integration Institute (www.CS4A.com)
- 1. One of the 36 4A-members in Guangzhou
- 2. Top 50 4A Advertisement Companies in Great China
- 3. Listed in IAI Top 50 China Advertisement Companies with ranked 8th highest Creativity Strength
- 4. Currently, the agency is managing some of the largest brands in China, including China Telecom, China Mobile, China Citic Bank, KaO Japan, Hitachi, Meiji Ice Cream and more.
FDS China Services (services are provided in China)
- 1. China Market Research
- a. Market segmentation
- b. Market share analysis
- c. Competitors comparative analysis
- d. Competitive advantage analysis
- e. Government policy and influences research
- 2. China Traditional Advertising Services
- a. Brand strategic planning
- b. Brand creation, brand translation, tagline translation
- c. Event promotion
- d. Media purchases
- e. Advertising production (TV, Radio, Prints and Digital)
- 3. Public Relation
- a. Corporate public relation
- b. Media relation management
- c. Press release kit and media kit preparation
- 4. Interactive Advertising
- a. Online website design and development
- b. Mobile Apps design and development
- c. Social media marketing
- d. Ecommerce design and development
FDS China is an American evolution in China.
There has never been such a focus in servicing American businesses in the rapidly growing Chinese market. As an American venture, we not only understand what is important to your business, we also share the same value and culture as you are. Maybe the best of all it is we are right here in Chicago, whenever you need us.
Key Players:
Anson Wu, Creative Director, Fresh Design Studio, LLC
He pours creativity into each detail of the project while keeping the brand message loud and clear. For Anson, design is about communication, not decoration. He believes a strong and effective design has its ability to significantly influence audiences’ preferences and feelings toward a brand. With years of experience in interactive design,
Anson’s passion for great design is only rivaled by his commitment in giving back to the creative community. As a guest lecturer at Universities on the subject of online marketing and advertising, he is eager to connect students with the most current industry topics. He was also invited to be a judge on various agency showcase events on the subject of interactive media design, including the most recent showcase hosted by Illinois Association of Park Districts.
JianQuan He, CEO, CSI Brand Communication Integration institute
An award-winning advertising expert with over 20 years of industry experience, JianQuan He has been leading a talented team in CSI agency since 1994. Within a year, CSI won the Guangzhou American Advertising Agency Association (4A) Golden Award. Under JiangQuan’s leadership, CSI quickly became one of the most influential advertising agencies in China. While managing some of the biggest brands in China, JiaQuan never stops innovating and leading advertising in China.
