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Social Media Lead Generation

Brands can use social media sites like Facebook, Twitter, and Instagram to generate leads for their business.

Reasons to Use Social Media for Lead Generation

Social media lead generation can be cost effective and efficient. In the USthe average CPC of Facebook Ads in 2016 was less than 30 cents. Companies can also have continual interactions with their followers or potential consumers on social media. Social media can also have a huge impact on purchases. For example, according to a poll in 2015, Facebook influenced over 50% of purchases made online as well as offline. Social media also influences a little less than 50% of millennials according to a review in 2016.

Social Media Lead Generation Icons

Social Media Lead Generation Tactics

First, it’s key to pick the right social media channel. There are dozens of social media channels, but not all of them are going to be right for your business or effective.

It’s also important to actively engage with people as often as you post content. You can do so by responding to comments or questions on your social media page.

In order to generate a sizable amount of leads on Facebook and to reach a large audience, you can create paid ads. It would be beneficial to customize your ads to target specific audiences. Through social media ads, you can target individuals based on a variety of factors. For example, Twitter lets you target followers of relevant or related pages to reach people who would be interested in your brand. Twitter also allows you to target individuals based on their interests, behaviors, tweets, geography, and more. Facebook also allows you to target individuals based on their interests, behaviors, demographics, etc.

Providing calls to action on social media posts are also important in order to generate leads. Followers might not know you want them to do something or take action from your social media posts.

It also might be beneficial to check to see what time your audience are most likely to be on social media in order to decide what time to post content or generate ads.

For Facebook, you can also connect with individuals beyond your page by joining groups. This can help you reach people who currently don’t interact with your page, but might be interested in your brand.

Social Media Data for Lead Generation

There are many effective methods you can take to generate leads through social media. If you want help with your social media account, reach out to Fresh Design Studio through our social media page.

 

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PPC Lead Generation Done Right

Email Marketing Lead Generation

Direct Mail Lead Generation

Email Marketing Lead Generation

Email marketing is a highly effective marketing tactic to generate leads. According to the Direct Marketing Association, emails generated a ROI of about 4,300% in 2013. Another benefit of using email marketing is that many individuals use email on a regular basis, and it can be very inexpensive. According to a study, over 90% of adult online users use email and about 60% use it on an everyday basis. According to another study, over 50% of email subscribers spend 10-60 minutes looking through marketing emails throughout the week. In order to generate leads, there are tactics you can use when developing an email marketing lead generation campaign.

Targeting

When taking on email marketing lead generation, you need to come up with a list of leads. When deciding who to reach, you need to gather a list of leads who have provided their emails or have engaged with your company in the past. These individuals may have filled out a form on your website or have purchased something from your company. In order to get prospective leads to provide their email, you can offer them an email newsletter that has valuable and relevant content. An effective method is segmenting your email marketing lists. This allows you to send the most relevant content at the best time to the right people. In fact, email list segmentation can increase CTR by 5%.

Email Targeting

Subject Line

The subject line is a very crucial section since it can be the only element that people look at when deciding if they should open the email. In order to nail the subject line, it would be helpful to include a benefit and have it be clear and alluring.

email subject line

Email Content

When creating email content, include a call to action that is concise and clear. This can be in the form of buttons, contact info, a link to your website, etc. Another tip is to utilize pictures and images. Including visuals in your emails can make your content stick out. People prefer look at images than words. You can also increase potential email leads by creating contests or giveaways and including it in the emails.

Email Marketing Content

By developing a plan and a strategy, email marketing can be a valuable and helpful tool to generate leads. For help with your email marketing campaign, feel free to look at our email marketing services page.

 

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Common PPC Mistakes that You Can Avoid

There are common PPC mistakes that people make when creating their first PPC campaign. Before you start your campaign, here are some mistakes that you can avoid to save you time and money.

tips

Common PPC Mistakes: Keywords

One of the PPC mistakes that people make is using only broad match keywords. Using only broad match keywords can lead to wasted clicks and costs. One positive of using broad match keywords is that it can increase the number of clicks your website will receive. If you wish to increase brand awareness, then broad match keywords may be a viable option. It would still be wise to insert some exact match keywords or phrase match keywords. You also need to make sure that you’re adding negative keywords in order to decrease wasted clicks.

keywords

Common PPC Mistakes: Conversions

Another common PPC mistake is not tracking conversions. This is especially important when deciding if the cost of your AdWords account is worth the ROI. It’s also important to track conversations to see if there needs to be changes in the ad copy or keyword list. A tip to increase CTR or conversations is to include a call to action in your ad copy.

targeting for conversions

Common PPC Mistakes: Targeting

Another mistake is not using targeting based on geography. People generally have a tendency to go to a local store or shop. When creating ads, you can include a state name or city in the ad. The potential visitor can also know where you are located. It would also be beneficial to use ad scheduling. If you’re creating a call only ad, make sure that you only include the hours when you’re able to pick up the phone.

geo targeting

Common PPC Mistakes: Ad Copy

Another mistake is not including limited time discounts or specials in your ad copy. This can improve your CTR. When you’re creating the ad copy, it would be wise not to lead traffic only to your home page. This can decease your chances of getting a conservation. It is also important to check your AdWords account a few times a week in order to optimize your PPC campaign.

marketing

With these tips, you’re now ready to start your PPC journey. Feel free to reach out to us on our PPC services page, if you need help with your campaign.

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Millennial Marketing: Reaching Millennials

Millennial Marketing requires a different approach and method. The Millennial generation is one of the biggest generations in US history, which is why it’s important to study their spending habits and views on advertising.

Why is Millennial marketing unique?

Millennials are an interesting generation since they have grown up with digital technology. Millennials are known for being digitally savvy. Since we’re now able to share information instantly, millennials are proficient at connecting or interacting with only the things they want. Millennials’ attention span is also relatively low compared to previous generations, which is why Millennial marketing requires a different tactic.

Millennials

Millennial views on advertising

In terms of advertising, Millennials are unlikely to trust advertisements. In fact, three out of four Millennials believe that advertising is distracting. They also don’t like being pushed or persuaded to buy things. However, Millennials are also most likely to trust online and mobile advertising. This is why consistency and authenticity are key when targeting Millennials. Millennials also tend to be more open to brands that make them feel like they are contributing or are part of the brand. Due to this, traditional marketing such as TV and billboards will no longer suffice.

tv millennial marketing

Ways to reach millennials

Direct mail can be a great opportunity to reach Millennials. According to a study, over 80% of Millennials look at their mail. Social influencers are also a great way to reach millennials. About 60% of Millennials are likely to follow a brand before buying from the company and are likely to buy from a brand they follow. Millennials also appreciate it when brands have programs that give back or support a cause. They are often willing to spend more from a company with a cause than a company without. Millennials care about the positive impact a brand has on society and they like brands with a conscience. Companies that support good causes can use digital tools such as Facebook or Twitter to promote their causes.

social media content

Although Millennials are a unique group of individuals, there are still ways to get through to them. If you need help reaching Millennials, feel free to reach out to us.

4 Reasons Why You Should Start a PPC Campaign [2017]

1# PPC Campaign Cost

ppc campaign cost

One benefit of using PPC is that it can be cost effective. With PPC, businesses can have a tight control of the budget, and can determine how much they want to spend in a day. PPC also allows you to adjust your budget at any time.

2# PPC Campaign Targeting

ppc campaign audience

Another benefit of PPC is that you only have to pay when a person clicks on your ad, which means a less wasted budget. Businesses can also target certain types of people through PPC. They can also target individuals based on targeted keywords. You can target individuals that are about to make a purchase by adding specific keywords. An example of this is “buy cheap laptop.”

3# PPC Campaign Audience

ppc campaign targeting

 

 

 

 

 

 

Search engines also have the largest audience on the internet, especially google. There are about 4 billion searches a day worldwide on Google.

4# PPC Campaign Speed

ppc campaign speed

Another benefit of doing a PPC campaign is that PPC can offer instant results. You can start seeing clicks as soon as your ads are running.

 

Overall PPC can provide your business fast leads while cutting the costs. If you need help with your PPC account, feel free to reach out to us.

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SEO Tips

SEO can be a difficult and time consuming process, but your job can get a bit easier with these helpful SEO tips.

SEO Tip #1: Keyword Research

An important step in the SEO process is keyword research. This can be a tricky task since you need to find keywords that are used frequently by individuals on search engines and that have somewhat low competition. One tool that you can use is Google’s Keyword Planner. It can provide a helpful list of words or phrases related to your keyword idea. Once you decide on a keyword, you can use your primary keyword a few times throughout your page’s content and in the title.

keywords for seo tips

SEO Tip #2: Content

For SEO, content is a critical factor. This can include infographics as well as videos. Search engines reward websites that have quality content. Some quality content that you can create is a blog. Blogs are also great for link building, which is important for SEO. In terms of specific content on your website, make sure to use title and ALT attributes when building your website. You should also use your primary keywords in the file names when you’re saving your images or media, and include call to actions on your website. One important thing to remember is that you need to create content mainly for people and not search engines. Your main goal should still be to interest people or persuade them to buy your product or service.

happy dance

SEO Tip #3: Mobile and Social Media

Another step for SEO is to make sure your site is mobile friendly. Google likes sites that shrink to the screens of a mobile device. Being on social media can also help with SEO. If you do have a social media account, make sure to link your profiles on your website.

mobile device

SEO Tip #4: Link Building

Link building is also an important aspect for SEO. You can reach out to related businesses to check if they will link to you. This can include the businesses you work with. You can also include your website on local or industry directories. You can also potentially get links by commenting or interacting with other blogs.

seo links

Although SEO may seem like a never ending process, these SEO tips can help you become a pro. For help with SEO, feel free to reach out to us on our SEO page.

Building your Brand on Social Media

Social media branding can be an efficient and a cost effective way to build your brand. There are a few things to consider before plunging into the social media world.

Social Media Branding: Target Audience

The first thing to consider is your target audience. Find out their interests, values, age, and what social media platform they use. This will be useful when deciding what type of content to post after creating your social media page. It’s important to post relevant and valuable information for your audience. Don’t use social media to try to sell something, but think of it as a way to reach out to your audience and start a conversation with them.

social media icons

Social Media Branding: Platforms

A second thing to consider is what platform you’re going to use. It would be wise to stick to a few social media sites so that you can provide frequent content on the platforms that you choose. If your business makes transactions with other businesses, LinkedIn is the best choice for marketing your brand. If you want to build brand awareness, Facebook is the best platform due to its large reach and diverse users. If you frequently rely on pictures and images, Instagram and Pinterest are great choices. Pinterest is also a great platform to reach women. Twitter is also a great platform to have to start a dialog with your audience. There are dozens of other social media sites that you can use depending on your audience, brand, and what you want to accomplish.

social media platforms

Social Media Branding: Content

After deciding what platform you’re going to use, start creating content that viewers would want to share and that they would find interesting or useful. It would be advantageous to use as much visual content as possible. People prefer looking at images than a block of words. It’s also crucial to engage with your audience and other users frequently. Posting something once or twice a week isn’t enough to develop a brand on social media.

social media content

Social Media Branding: Consistency

It’s also important to create a consistent and harmonious brand on all your social media accounts. This can be through your logo, pictures, color palette or tone. Other tips to consider is using an editorial calendar or leveraging influencers. Try to build relationships with influencers by following them and interacting with their content. It’s also important that you pick someone that can represent your brand.

social media branding consistency

Building your brand on social media can take a lot of effort but it can certainly pay off by creating engaging, relevant and consistent content.

To get help on your social media account, feel free to contact us through our social media services page.

 

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Real Estate Lead Generation Online

With the advent of new digital platforms and technologies, it’s necessary for realtors to find out how to generate leads online that convert. Check out these online marketing strategies to earn as many targeted home buyers as possible with your outstanding digital presence.

Generate Leads by Social Media

  • Facebook

    Try to post two to three images showing different designs of a room in an apartment and let visitors pick the one they like the most. This not only promotes visitor engagement but also points out potential popular interior designs. Real estate activities around your area are also worth sharing. You can even mention some fun things happening currently and link to web pages of your apartment building that’s located in the neighborhood where those activities took place.

    Facebook for real estate lead generation

  • Twitter

    After closing business with clients, get the clients’ e-mails to find their Twitter accounts and follow them immediately. Then you could go through their follower lists and follow everyone you think would be potential clients. It’s best to view their tweets every day and engage with them as much as possible. The goal is to make friends first and then ask for the business. Try your best to get involved in their lives instead of spamming them your services.  A long-lasting business comes from stable relationship.

    Twitter for real estate lead generation

  • LinkedIn

    There are two different types of pages on LinkedIn for your business: Company Pages and Showcase Pages. The Company Page leads to your real estate website while the Showcase Page leads to specific landing pages like “about” pages or blog pages. You could set up several Showcase Pages to promote your blogs or special offers you want the audience to know.

    LinkedIn for real estate lead generation

Generate Leads by Your Own Website

  • Video

    One picture is worth a thousand words, and one video is worth a thousand pictures. People love visuals, especially in real estate searches. Adding videos to your website is an essential marketing strategy for real estate lead generation. By creating a short film with interior designs and neighborhood views of your apartment buildings, people could get an intuitive sense of living in the apartment. 

  • Social Proof

    Showing reviews or testimonials from satisfied clients on your website is a great idea. Keep everything short and focused, which includes video and copy. You just need them to say why they choose you, what problem you helped them solve, and how satisfied they were with your services. Less is more. Concise is powerful. 

  • App

    Having your own branded app is definitely a plus for your website. Once people download your app, you can send them automated notifications for new listings, price reductions, and open house information. Since the message shows up in their notification area, the chances they see it are much higher than with email marketing.

website for real estate lead generation

It’s time to generate more leads for your real estate brand. Let Fresh Design Studio help you out!

 

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PPC Lead Generation Done Right

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Lead Generation Process

A lead generation campaign can be to time-consuming and difficult, but it can get easier after coming up with a plan.

What is a Lead?

A lead is a potential customer who is qualified and shows some interest in purchasing a certain product or service. A lead can be generated if one fills out a form or provides his or her email.

leads

How to Get Leads

One thing you can do before finding potential leads is to figure out the number of leads you need to get in order to reach your sales goal.

The most important step in the lead generation process is finding out where your target market is located or where they are on the web. Start by attracting leads to your website. This can be done by creating interesting content that can be shared on your social media accounts. Once a lead provides his or her email and is on your email list, you need to retain their interest so that they move through the sales funnel.

In order to get their email address, you can provide incentives. Incentives are benefits your website visitors get if they provide their personal info. This can include discounts, product add-ons, free or expedited delivery.

lead generation process

Other Steps in the Lead Generation Process

You also need to make sure that there is a call to action on your landing page or somewhere else on your website. A call-to-action is a piece of content such as a button or message that is meant to encourage a visitor to perform a specific act. 

Not all the leads that are gathered are qualified as someone who intends to purchase something. There should be some sort of process in place to determine if the lead is ready to purchase your product or service or if the individual needs further encouragement.

lead sending

 After they sign up for or buy your product or service, you still need to retain their interest so that they come back. You can do so by sending them relevant and engaging content.

For help with your lead generation campaign, feel free to reach out to us on our website.

 

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Brands, Pop Culture and Social Media

Millennials dominate social media and with their knowledge and enthusiasm of pop culture, brands are referencing pop culture to stay in the conversation. When a brand utilizes pop culture, it can go disastrous or it can be original and ingenious. Here are some examples in which brands have succeeded or failed at utilizing pop culture on social media.

Successful Pop Culture References on Social Media

Brands can effectively utilize pop culture by getting the timing right and by finding relevancy between their brand and the current event or media. One such example is Arby’s who used the Daily Show to alter their image. Arby’s was the butt of the joke on the Daily Show for years and when Jon Stewart announced he was leaving, Arby’s decided to respond by sending him a tweet with an Arby’s job application.

Arby's Social Media Post

They also sponsored Jon’s Stewart’s last episode and sent him a humorous farewell. Arby’s choose to respond by embracing his jabs and even throwing some his way. As a result, Arby’s was able to get to and connect with the Daily Show’s young audience.

Successful movies and television shows can also create high engagement on social media. One such case was Back to the Future on October 21, 2015. As fans of the film flocked to social media, Oreo and Pepsi both paid homage to the movie by incorporating a hover board in their posts on October 21st. Pepsi even created limited edition Back to the Future Pepsi bottles. These brands capitalized on the film’s large and passionate fan base and garnered positive reactions.

 

Social Media Pepsi Hooverboard

Unsuccessful Pop Culture References on Social Media

Referencing pop culture on social media can be clever and original but it can also go terribly wrong. It’s important to take into account who your audience is, your brand image, and the event or media before referencing pop culture. It’s also important to remain authentic and genuine. One brand that didn’t follow suit was Cheerios. As brands paid tribute to Prince last year, Cheerios tweeted out a pic stating “Rest in Peace” with their logo prominently shown. This was viewed negatively and Cheerios quickly removed the tweet. On a sensitive and emotional topic, the tweet resembled an ad than a tribute to the late singer.

Referencing popular events, people, or media in a negative way can also do harm to a brand. One example is Pepsi’s Swedish Branch who posted pictures of a voodoo doll of Cristiano Ronaldo in various harmful situations on their Facebook page before a soccer match between Sweden and Portugal in 2013. Pepsi received lots of backlash in Portugal and had to delete the ads.

Pepsi's Social Media Post of Ronaldo

It can certainty pay off to leverage pop culture on social media, but brands that do succeed in referencing  pop culture find relevancy between their brand and the current event or media and by remaining authentic.