Direct Mail Lead Generation

Although it may seem that direct mail is an old and outdated method of marketing, direct mail is an effective way to generate leads. Before you start a Direct Mail Lead Generation campaign, you should clearly outline the goals of the campaign.

Direct Mail Lead Generation: Mailing Lists

If you want to find leads, executing a targeted direct mail campaign is your best bet. This stops you from wasting money by mailing to everyone. In order to implement a targeted direct mail campaign, you need to identify your market and the individuals who are most likely to purchase your product or service. Targeted direct mailing can be more time-consuming and expensive, but it’s likely to get higher response rates.

Direct Mail Lead Generation List of Names

Types of Mail

There are also many different types of mail that you can send out. This includes sales letters, postcards, flyers, invitations, or special deliveries. Keep in mind your budget and your service/ product before deciding what you’re going to send out.

Direct Mail Example

Content

In terms of your content, people are more likely to respond if you offer them a deal or if you emphasis benefits in your content. Don’t be afraid to get assertive if your goal is to get the recipient to reply or respond. If you’re sending a sales letter, keep it short and simple. Generally, people don’t like reading a long letter that’s filled with blocks of text. You can also separate text by creating sub-headlines so that people can quickly read your letter and follow along.

Direct Mail

Tips

Once you start getting responses, start to update your mailing list so that you can narrow it down and save money. It would also be beneficial to incorporate other types of media during the campaign such as social media or video. This can create more engagement and leads.

Tips for Direct Mail

Direct Mail Lead Generation marketing can be a very effective tool to generate leads if properly planned. Feel free to reach out to us if you need help with your direct mail campaign.

Relevant posts:

PPC Lead Generation Done Right

Social Media Lead Generation

Email Marketing Lead Generation

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Common PPC Mistakes that You Can Avoid

There are common PPC mistakes that people make when creating their first PPC campaign. Before you start your campaign, here are some mistakes that you can avoid to save you time and money.

tips

Common PPC Mistakes: Keywords

One of the PPC mistakes that people make is using only broad match keywords. Using only broad match keywords can lead to wasted clicks and costs. One positive of using broad match keywords is that it can increase the number of clicks your website will receive. If you wish to increase brand awareness, then broad match keywords may be a viable option. It would still be wise to insert some exact match keywords or phrase match keywords. You also need to make sure that you’re adding negative keywords in order to decrease wasted clicks.

keywords

Common PPC Mistakes: Conversions

Another common PPC mistake is not tracking conversions. This is especially important when deciding if the cost of your AdWords account is worth the ROI. It’s also important to track conversations to see if there needs to be changes in the ad copy or keyword list. A tip to increase CTR or conversations is to include a call to action in your ad copy.

targeting for conversions

Common PPC Mistakes: Targeting

Another mistake is not using targeting based on geography. People generally have a tendency to go to a local store or shop. When creating ads, you can include a state name or city in the ad. The potential visitor can also know where you are located. It would also be beneficial to use ad scheduling. If you’re creating a call only ad, make sure that you only include the hours when you’re able to pick up the phone.

geo targeting

Common PPC Mistakes: Ad Copy

Another mistake is not including limited time discounts or specials in your ad copy. This can improve your CTR. When you’re creating the ad copy, it would be wise not to lead traffic only to your home page. This can decease your chances of getting a conservation. It is also important to check your AdWords account a few times a week in order to optimize your PPC campaign.

marketing

With these tips, you’re now ready to start your PPC journey. Feel free to reach out to us on our PPC services page, if you need help with your campaign.

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SEO Tips

SEO can be a difficult and time consuming process, but your job can get a bit easier with these helpful SEO tips.

SEO Tip #1: Keyword Research

An important step in the SEO process is keyword research. This can be a tricky task since you need to find keywords that are used frequently by individuals on search engines and that have somewhat low competition. One tool that you can use is Google’s Keyword Planner. It can provide a helpful list of words or phrases related to your keyword idea. Once you decide on a keyword, you can use your primary keyword a few times throughout your page’s content and in the title.

keywords for seo tips

SEO Tip #2: Content

For SEO, content is a critical factor. This can include infographics as well as videos. Search engines reward websites that have quality content. Some quality content that you can create is a blog. Blogs are also great for link building, which is important for SEO. In terms of specific content on your website, make sure to use title and ALT attributes when building your website. You should also use your primary keywords in the file names when you’re saving your images or media, and include call to actions on your website. One important thing to remember is that you need to create content mainly for people and not search engines. Your main goal should still be to interest people or persuade them to buy your product or service.

happy dance

SEO Tip #3: Mobile and Social Media

Another step for SEO is to make sure your site is mobile friendly. Google likes sites that shrink to the screens of a mobile device. Being on social media can also help with SEO. If you do have a social media account, make sure to link your profiles on your website.

mobile device

SEO Tip #4: Link Building

Link building is also an important aspect for SEO. You can reach out to related businesses to check if they will link to you. This can include the businesses you work with. You can also include your website on local or industry directories. You can also potentially get links by commenting or interacting with other blogs.

seo links

Although SEO may seem like a never ending process, these SEO tips can help you become a pro. For help with SEO, feel free to reach out to us on our SEO page.

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Real Estate Lead Generation Online

With the advent of new digital platforms and technologies, it’s necessary for realtors to find out how to generate leads online that convert. Check out these online marketing strategies to earn as many targeted home buyers as possible with your outstanding digital presence.

Generate Leads by Social Media

  • Facebook

    Try to post two to three images showing different designs of a room in an apartment and let visitors pick the one they like the most. This not only promotes visitor engagement but also points out potential popular interior designs. Real estate activities around your area are also worth sharing. You can even mention some fun things happening currently and link to web pages of your apartment building that’s located in the neighborhood where those activities took place.

    Facebook for real estate lead generation

  • Twitter

    After closing business with clients, get the clients’ e-mails to find their Twitter accounts and follow them immediately. Then you could go through their follower lists and follow everyone you think would be potential clients. It’s best to view their tweets every day and engage with them as much as possible. The goal is to make friends first and then ask for the business. Try your best to get involved in their lives instead of spamming them your services.  A long-lasting business comes from stable relationship.

    Twitter for real estate lead generation

  • LinkedIn

    There are two different types of pages on LinkedIn for your business: Company Pages and Showcase Pages. The Company Page leads to your real estate website while the Showcase Page leads to specific landing pages like “about” pages or blog pages. You could set up several Showcase Pages to promote your blogs or special offers you want the audience to know.

    LinkedIn for real estate lead generation

Generate Leads by Your Own Website

  • Video

    One picture is worth a thousand words, and one video is worth a thousand pictures. People love visuals, especially in real estate searches. Adding videos to your website is an essential marketing strategy for real estate lead generation. By creating a short film with interior designs and neighborhood views of your apartment buildings, people could get an intuitive sense of living in the apartment. 

  • Social Proof

    Showing reviews or testimonials from satisfied clients on your website is a great idea. Keep everything short and focused, which includes video and copy. You just need them to say why they choose you, what problem you helped them solve, and how satisfied they were with your services. Less is more. Concise is powerful. 

  • App

    Having your own branded app is definitely a plus for your website. Once people download your app, you can send them automated notifications for new listings, price reductions, and open house information. Since the message shows up in their notification area, the chances they see it are much higher than with email marketing.

website for real estate lead generation

It’s time to generate more leads for your real estate brand. Let Fresh Design Studio help you out!

 

Relevant posts:

Online Performance Ratings for Chicago Real Estate under Construction

PPC Lead Generation Done Right

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Lead Generation Process

A lead generation campaign can be to time-consuming and difficult, but it can get easier after coming up with a plan.

What is a Lead?

A lead is a potential customer who is qualified and shows some interest in purchasing a certain product or service. A lead can be generated if one fills out a form or provides his or her email.

leads

How to Get Leads

One thing you can do before finding potential leads is to figure out the number of leads you need to get in order to reach your sales goal.

The most important step in the lead generation process is finding out where your target market is located or where they are on the web. Start by attracting leads to your website. This can be done by creating interesting content that can be shared on your social media accounts. Once a lead provides his or her email and is on your email list, you need to retain their interest so that they move through the sales funnel.

In order to get their email address, you can provide incentives. Incentives are benefits your website visitors get if they provide their personal info. This can include discounts, product add-ons, free or expedited delivery.

lead generation process

Other Steps in the Lead Generation Process

You also need to make sure that there is a call to action on your landing page or somewhere else on your website. A call-to-action is a piece of content such as a button or message that is meant to encourage a visitor to perform a specific act. 

Not all the leads that are gathered are qualified as someone who intends to purchase something. There should be some sort of process in place to determine if the lead is ready to purchase your product or service or if the individual needs further encouragement.

lead sending

 After they sign up for or buy your product or service, you still need to retain their interest so that they come back. You can do so by sending them relevant and engaging content.

For help with your lead generation campaign, feel free to reach out to us on our website.

 

Relevant posts:

PPC Lead Generation Done Right

Social Media Lead Generation

Email Marketing Lead Generation

Direct Mail Lead Generation

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Online Performance Ratings on Chicago Real Estate

Real estate is always a hot topic in Chicago since we have so many skyscrapers here! A lot of high-rises under construction are also waiting for joining this big skyscraper family. Although the construction is still on the way, online marketing has already started off.  Let’s have a look at the online performance of several high-rises to be.

Vista Tower

real estate Vista Tower

Height: 1,186 feet

Type: luxury hotel/condo tower

Estimated completion: 2020

Website

There are navigation buttons that guide visitors to apartment details they want to find, making information search easy and outcomes accurate. This would enhance the user experience. The short films, simulated 360 views, and online map of local amenities engage visitors on the website. This would increase the time visitors spend on the website and the possibility they sign up to be a lead. Downloadable free Vista Tower magazines offer an additional way to communicate with the audience.

Section Mint Score:

– Social

Facebook: 580+ followers, 580+ Likes, and a 5-star rating from 4 reviews. Performance is not bad, but the Facebook icon on the website is broken, which would result in traffic loss. 

Twitteronly 1 tweet so far, and the Twitter icon is not on the website, but already gained 40+ followers. The Twitter account has potential to drive traffic.

Instagram: 400+ followers. Exquisite pictures show the luxury of Vista Tower. 

Section Mint Score: 

Average Mint Score: mint

 

One Grant Park

real estate One Grant Park

Height: 892 feet

Type: rental tower

Estimated completion: 2019

Website

This high-rise does not have its own website. Only a single page on its developer’s website is available. The developer’s website could not drive much traffic to One Grant Park page since too many other pages are competing for the traffic.

Section Mint Score: 

– Social

Facebook: the account has been set up but no content yet.

Twitter: no account yet.

Instagram: most pictures are about construction sites, which could hardly interest the audience.

Section Mint Score: 

Average Mint Score: mint

 

One Bennett Park

real estate One Bennett Park

Height: 843 feet

Type: rental/condo tower

Estimated completion: 2019

Website

The website is concise and clear but has no media to interact with visitors. Visitors would get the information needed quickly but could hardly find the content engaging. The website theme color is elegant but it lacks liveliness. Visitors may get bored and exit the site quickly.

Section Mint Score: 

– Social

Facebook: 350+ followers, 340+ Likes, and a 5-star rating from 3 reviews. Posts update one time every other week or two times a week.

Twitter: 9 followers, one tweet every other week or many tweets per week.  Post update frequency needs to be smoother to keep a long-term social media activeness.

Instagram: 90+ followers, one post per week or every other week. Images are quite important for real estate advertising, so we need more posts every week.

Section Mint Score: 

Average Mint Score: 

 

Essex on the Park

real estate Essex on the Park

Height: 600+ feet

Type: rental tower

Estimated completion: 2019

Website

The website is a single page with just a lead generation form. Although it’s straightforward, visitors would not have enough interest to become a lead without further information or introduction of the high-rise on the website.

Section Mint Score: 

– Social

No social media account yet.

Section Mint Score: 

Average Mint Score: mint

 

Optima Signature

real estate Optima Signature

Height: 587 feet

Type: rental/condo tower

Estimated completion: 2017

Website

All sections are listed on a single page so there is no need to switch back and forth from pages. This saves visitors’ time and prevents them from bouncing due to a long waiting time. CTAs are on the top of the webpage, increasing the lead generation conversion rate. However, the theme color is too simple to show the luxury of the building, which could be a miscommunication to the audience.

Section Mint Score: 

– Social

Facebook: 420+ followers, 410+ Likes, and a 5-star rating from 8 reviews. Posts enriching residence life boost the visitor engagement.

Twitter: 80+ followers, three to four tweets a week.

Instagram: 80+ followers so far. Amenities and city views of this high-rise are good content to attract visitors’ attention.

Section Mint Score: 

Average Mint Score: mint

 

Of course, all above are just my personal opinions. Feel free to agree or disagree with me, and I’m happy to hear what you think of them. If you want a refresh for your real estate brand, Fresh Design Studio has the customized service just for you!

 

Reference

https://www.instagram.com/vistatowerchicago/

https://www.dnainfo.com/chicago/20170104/south-loop/one-grant-park-future-tallest-skyscraper-south-of-willis-tower-underway

https://www.instagram.com/onebennettpark/

https://chicago.curbed.com/2017/1/19/14323808/chicago-essex-inn-tower-groundbreaking-construction-south-loop

https://www.instagram.com/optimasignature/

 

 

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How to get high ROI for PPC B2B lead generation?

Right! We can generate B2B leads from PPC, but the problem always bothers us is ROI. Different from B2C business, B2B always cost more due to bigger campaign scale. How to increase the ROI is remarkable in PPC B2B lead generation. Think about it in two ways: increase the return and reduce the useless investment.

Increase the return by effective landing pages

Different from the B2C lead generation that you offer cost-based items like “save 30% at the first night in our hotel”, you are supposed to provide case-by-case offers depending on the target audience for B2B lead generation. Let’s say you are targeting at real estate companies. To get a deep insight of this industry, you could choose several dominating companies and start researching for them on varieties of social media platforms. You would find out their business styles from home page background design, catch what they are interested in from accounts they follow, and realize their likely demands from recent feeds…Based on that info, you could generate relevant offers that show what they care or provide what they want.

social media helps with ppc b2b lead generation

Reduce ineffective investment by filter ad copies

Each click on your AdWords costs money! Try to make every click as effective as possible instead of solely increasing CTR without any focus. You should write advertising copy that could block out unqualified visitors as a filter, so the actual traffic earned would be a lot more relevant to your business.

How to build this filter advertising copy? You could reflect the business size of your target audience, like using “Enterprise Class Consulting” in the description, so small businesses would not click in since they know they would not get the right service from you. Stating the industry you are working in is another idea. Your advertising copy could read “Consulting in Company Tax Returns.” You could even add pricing to the advertising copy such as “Plan Starting at $699/month”. I know it’s sometimes awkward to talk about money, but it’s a straightforward way to weed out candidate without enough budget, saving time for both parties.

block out irrelevant traffic for ppc b2b lead generation

PPC B2B lead generation is just a start, satisfying clients’ needs is always the priority, no matter for your word of mouth or long-term return. See some awesome B2B works from our Fresh Design Studio to inspire you for a better business!

 

Relevant post:

PPC Lead Generation Done Right

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PPC Lead Generation Done Right

Is PPC only for e-commerce? Absolutely not! It could attract visitors and turn them into leads, which is called PPC lead generation. You just need advertisement copy, a landing page, and a thank you page.

Advertisement copy kicks off PPC lead generation

PPC lead generation starts with advertisement copy. Identifying the most focused and relevant keywords to use is the priority to gain the right visitors. It’s a good idea to consider long-tail keywords. One tool you can use for keyword research is Übersuggest. “Call-to-action” is another major factor for advertisement copy. Instead of choosing pushy phrases like “Buy now” or “20% off today only” to link visitors directly to shopping pages, it’s smart to build up a relationship with them first. Using “Contact us” or “Get free guide” as Call To Actions, can open a door to all potential customers and give both parties a chance to know each other more. Less pressure and more opportunities. How wonderful!

Here is how an advertisement copy may look like:

advertisement copy example for ppc lead generation

Landing Page turns visitors into leads

After clicking on the advertisement, visitors would come to a landing page. Yes, it is landing page instead of home page, because we want some personal information from them: email, name, cell, etc. Contact info is very valuable info to expand business opportunities. How do you make them willing to give you their private information? Offer something as an exchange! White papers, eBooks, customer guide…anything that can add value to visitors would work. The more valuable the offer, the more information you can ask for, just like a trade-off.

Check out this landing page sample, simple but clear :

landing page example for ppc lead generation

The landing page should have a clear pattern with little distraction, so it emphasizes offers and benefits. Do you want to show the website’s navigation menu to promote your business? No worries! Here comes your chance: Thank-you page.

Thank you page is a perfect place to talk about your business to leads

You can add not only navigation menus, but also customer testimonials, slideshows, or trust seals. Whatever supports your advertising claim and is related to the offer provided would be a good choice here. Since you have already collected visitors’ information and turned them into leads, there is no worry on visitors getting distracted by other contents on the site. You could even add social media buttons for them to connect with you. Of course, don’t forget to provide the offer on this page. That’s the base of everything.

See what you can do on the Thank you page below:

Thank you page example for ppc lead generation

There you go! Getting lead contacts for further follow-up is as simple as that! Now it’s time to dig business value from them. Have fun 🙂 Wanna know more about PPC lead generation on Millennials? Stay tuned for our next blog coming soon. Click here to check out our previous blogs about Millennials while the new blog is on the way.

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WordPress Care Plan Are Here

Fresh Design Studio announces a refresh from WordPress Maintenance package to WordPress Care Plan

WordPress was launched on 27th, May 2003, and back in 2010 we finally think WordPress as a Content Management System is mature enough to be deployed for our clients. Our programming director built our first WordPress website in the July 2010. Fast forward to today, we have proudly developed over 300+ WordPress websites including 30+ e-commerce websites, and 100+ landing pages. Our digital design and marketing draw over a million impression each month.

Today Fresh Design Studio is announcing an exciting addition to our WordPress service tree. The addition is our WordPress Care Plan. Fresh Design Studio waited a long time to introduce such a service because we want to refine every detail of your experience in our Care Plan. We have vetted every plugin that we recommend, perfect the steps for each WordPress upgrade and updates, and trained account managers to deliver the most friendly and informative client experience.

Our goal is to give you the peace of mind knowing your digital assets are fully optimized and constant monitored. The best of all, there is a team of professional ready to resolve any issues that come up with no additional cost to you.  This is more than just a maintenance, it’s care package for your WordPress websites.

 

Click here today to learn more about our WordPress Care Plan or give us a call 312-880-9337

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Top 5 Tips for Millennials on Starting Side Hustle

Congratulations on deciding to pursue your passions and finding a way to make money doing it! We Millennials love our side hustles and they are becoming more and more popular as 26 million Americans are currently working part-time gigs. And good for them! Side hustles are an excellent way to earn some cash, whether for fun nights out or for books for school. While you earn that money though, you should be aware that if you are not careful, you could lose much more. A side hustle, just like any business, should be legally protected. Here are our top 5 tips to hustle legally:

1.Form a legal entity

Top 5 Tips For Millennials On Starting Your Side Hustle

Yes, you do need an LLC or a Corporation, even if you are a small time shop. If you do not have a legal entity, get sued and the other side wins, you can lose your personal assets such as your home or your car. Think you won’t get sued? Think again; there are over 20 million civil cases filed every year, so yes, it can happen to you. A median contract dispute can cost about $91,000.00. There is no reason why you should be putting all of your personal assets at risk, so file for that legal entity as soon as you can.

 

2. If you are selling your handmade…

If you are selling your handmade,

If you are selling your handmade, unique goods on Etsy or performing gigs on Fiverr, make sure to carefully read and understand their Terms and Conditions and Privacy Policies. Most such platforms will disclaim their liabilities and will let you battle it out with the customer if something goes wrong. It is important for you to know your liabilities and responsibilities in such cases so that you can be prepared. And this leads us into #3…

 

3. Have your own Terms and Conditions.

Top 5 Tips For Millennials On Starting Your Side Hustle

Regardless of whether you are selling goods or services online, you should always have your own T&C. These will protect you from liability in case you get sued, and will further establish you as a legitimate business. Lastly, T&C will answer frequent customer questions, such as shipping and return policies, thereby preventing a barrier to customers purchasing from you.

Obtain a business license. Even though you may be working from home or from a co-working space for now, you still need to check the requirements in your city and, if you are required to, obtain a business license. If you get caught without a business license, you will have to pay steep fines and the city may even stop you from doing business until you are in compliance.

 

4. Lastly, if you are providing more personalized services

Top 5 Tips For Millennials On Starting Your Side Hustle

 such as business consulting or catering, you should have contracts with your clients. These contracts will help you mitigate your risk and avoid liability reduce the likelihood that your clients will try to take advantage of you and will ensure that you get paid.

We hope that the above has helped you understand and mitigate some of the risks that you may be facing. And, as always, happy side hustling!

 

 

 

Donata Kalnenaite, Esq.

Agency Attorneys
Donata is the founder and CEO of Agency Attorneys (www.agencyattorneys.com), a law firm that focuses on helping startups and small businesses. She loves to share her knowledge and ensures that her clients understand everything that they sign. She can be contacted at [email protected] or (312) 391-4341.